Marketing Specialist salary in Little Rock-North Little Rock, AR

Pay in Little Rock-North Little Rock against Arkansas and the US

The middle half of marketing specialists in Little Rock-North Little Rock earns $47,170–$93,280. The top tenth earns $127,430 or more, 3.7 times the bottom tenth, close to the US pattern of 3.6 times. The mean ($71,620) is 14% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $46,110 wide, against $54,690 across Arkansas and $49,960 nationally: employers in Little Rock-North Little Rock pay within a narrower band.

What to budget for a marketing specialist here

Pay climbs faster above the median than below it here: the 75th percentile is $30,490 over the median, the 25th only $15,620 under it. An offer at the 75th percentile adds about $39,342 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in Little Rock-North Little Rock, and the Arkansas statewide median of $65,430 falls there too.

What a hire really costs in Little Rock-North Little Rock

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $18,229 to the $62,790 median and brings it to $81,019 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Little Rock-North Little Rock

Of the 17 roles we track in Little Rock-North Little Rock, this one ranks #3 by median pay, between accountants ($65,810) and office managers ($58,720). Project Coordinator is the highest at $73,480.

Measured against the US median, marketing specialists rank #11 of the 17 roles we track in Little Rock-North Little Rock (-20.3%), between administrative assistants (-18.3%) and accountants (-21.4%). The typical role here is at -18.1%, so this job follows the area's general pay level. Marketing specialists hold 4.3% of the jobs in these 17 roles in Little Rock-North Little Rock, 5.8% across Arkansas and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Arkansas

Across the 9 areas of Arkansas with data for this job, the median runs from $50,120 in the North Arkansas nonmetro area to $83,000 in Fayetteville-Springdale, a gap of $32,880 a year. The one area in Arkansas with more marketing specialists, Fayetteville-Springdale, AR ($83,000), also pays more.

Little Rock-North Little Rock against other US metro areas

By number of jobs, Little Rock-North Little Rock is #78 of 514 US areas for this job. It is one of the larger markets for this job, with pay near the middle of the US range. Outside Arkansas, Blacksburg-Christiansburg and Fresno pay just above Little Rock-North Little Rock and Kingston and Norwich-New London just below. All four are within $90 a year of the median in Little Rock-North Little Rock. Of the three markets with about as many marketing specialists, all three pay more.

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How these pages are built: methodology and data sources. Last updated 2026-11-12.