Marketing Specialist salary in Fresno, CA

Pay in Fresno against California and the US

Marketing specialists at the 90th percentile earn $120,270, 3.4 times the 10th percentile; the US ratio is 3.6. The middle half of marketing specialists in Fresno earns $47,700–$90,580. The mean ($73,030) is 16% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $42,880 wide, against $69,340 across California and $49,960 nationally: employers in Fresno pay within a narrower band.

What to budget for a marketing specialist here

Pay climbs faster above the median than below it here: the 75th percentile is $27,700 over the median, the 25th only $15,180 under it. An offer at the 75th percentile adds about $35,742 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in Fresno, and the California statewide median of $94,700 falls between the 75th and 90th percentiles.

What a hire really costs in Fresno

At the $62,880 median, a local hire costs about $81,135 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $18,255 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Fresno

Of the 17 roles we track in Fresno, this one ranks #6 by median pay, between office managers ($71,820) and paralegals ($62,450). Project Coordinator is the highest at $101,030.

Measured against the US median, this job is the lowest paid of the 17 roles we track in Fresno (-20.2%); bookkeepers come first (+6.9%). The typical role here is at +1.3%, so, measured against the US, marketing specialists cost less in Fresno than the area's general pay level would suggest. Marketing specialists hold 3.8% of the jobs in these 17 roles in Fresno, 7.1% across California and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in California

Across the 28 areas of California with data for this job, the median runs from $60,540 in El Centro to $141,960 in San Jose-Sunnyvale, a gap of $81,420 a year. All 6 areas in California with more marketing specialists than Fresno also pay more, among them Los Angeles-Long Beach, CA ($82,990) and San Francisco-Oakland, CA ($123,250).

Fresno against other US metro areas

By number of jobs, Fresno is #81 of 514 US areas for this job. It is one of the larger markets for this job, with pay near the middle of the US range. Outside California, Knoxville and Toledo pay just above Fresno and Blacksburg-Christiansburg and Little Rock-North Little Rock just below. All four are within $90 a year of the median in Fresno. Of the three markets with about as many marketing specialists, two pay more.

Questions

Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.