Marketing Specialist salary in the Northwestern Pennsylvania nonmetro area
The Northwestern Pennsylvania nonmetro area is a lower-cost market for marketing specialists: the median of $58,040 a year1 is 15.6% below the Pennsylvania statewide median of $68,760, and 26.3% below the US median of $78,760. That is in the bottom quarter of US areas (#402 of 516). BLS counts about 350 people in this job here, 1% of the Pennsylvania total.
BLS occupation 13-1161, area Northwestern Pennsylvania nonmetropolitan area. Data from the May 2025 release, checked 2026-10-15.
Pay in the Northwestern Pennsylvania nonmetro area against Pennsylvania and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Northwestern Pennsylvania (Nonmetro) | $37,340 | $58,040 | $96,760 | |
| Pennsylvania | $34,160 | $68,760 | $128,810 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in the Northwestern Pennsylvania nonmetro area earns $41,230–$73,350. Pay is tightly grouped: the top tenth starts at $96,760, only 2.6 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. From the 25th to the 75th percentile, the local range is only $32,120 wide, against $46,880 across Pennsylvania and $49,960 nationally: employers in the Northwestern Pennsylvania nonmetro area pay within a narrower band.
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $37,340 | $3,112 | $17.95 | $48,181 |
| 25th percentile | $41,230 | $3,436 | $19.82 | $53,200 |
| Median | $58,040 | $4,837 | $27.90 | $74,890 |
| 75th percentile | $73,350 | $6,112 | $35.26 | $94,645 |
| 90th percentile | $96,760 | $8,063 | $46.52 | $124,852 |
An offer at the 75th percentile instead of the median adds $15,310 a year in pay and about $19,755 in employer cost. Going down to the 25th percentile saves $16,810 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the 75th and 90th percentiles in the Northwestern Pennsylvania nonmetro area, and the Pennsylvania statewide median of $68,760 falls between the median and the 75th percentile. An offer at the national rate would beat what three quarters of local marketing specialists earn.
What a hire really costs in the Northwestern Pennsylvania nonmetro area
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $16,850 to the $58,040 median and brings it to $74,890 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in the Northwestern Pennsylvania nonmetro area
Of the 17 roles we track in the Northwestern Pennsylvania nonmetro area, this one ranks #5 by median pay, between office managers ($59,140) and payroll specialists ($55,690). Project Coordinator is the highest at $84,080.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Recruiter | +9.6% | 610 | |
| Office Manager | +1.9% | 1,350 | |
| Marketing Specialist | this role | 350 | |
| Payroll Specialist | -4.0% | 150 | |
| Sales Development Representative | -4.4% | 420 |
Measured against the US median, marketing specialists rank #16 of the 17 roles we track in the Northwestern Pennsylvania nonmetro area (-26.3%), between sales development representatives (-20.7%) and executive assistants (-29.4%). The typical role here is at -14.9%, so, measured against the US, marketing specialists cost less in the Northwestern Pennsylvania nonmetro area than the area's general pay level would suggest. Marketing specialists hold 3.2% of the jobs in these 17 roles in the Northwestern Pennsylvania nonmetro area, 5.4% across Pennsylvania and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Pennsylvania
Across the 20 areas of Pennsylvania with data for this job, the median runs from $50,770 in Johnstown to $79,420 in Philadelphia-Camden, a gap of $28,650 a year. All 10 areas in Pennsylvania with more marketing specialists than the Northwestern Pennsylvania nonmetro area also pay more, among them Philadelphia-Camden, PA-NJ ($79,420) and Pittsburgh, PA ($63,190).
| Area | Median | vs the Northwestern Pennsylvania nonmetro area | Jobs |
|---|---|---|---|
| Erie, PA | +4.6% | 420 | |
| Northeastern Pennsylvania (Nonmetro) | +4.3% | 290 | |
| Scranton-Wilkes-Barre, PA | +4.1% | 770 | |
| Southwestern Pennsylvania (Nonmetro) | +2.5% | 310 | |
| Northwestern Pennsylvania (Nonmetro) | this area | 350 | |
| Gettysburg, PA | -9.8% | 80 | |
| Johnstown, PA | -12.5% | 110 |
the Northwestern Pennsylvania nonmetro area against other US metro areas
By number of jobs, the Northwestern Pennsylvania nonmetro area is #249 of 514 US areas for this job. It is a mid-sized market, and its pay is in the bottom quarter of US areas. Outside Pennsylvania, St. George and Muskegon-Norton Shores pay just above the Northwestern Pennsylvania nonmetro area and Clarksville and Yuma just below. All four are within $360 a year of the median in the Northwestern Pennsylvania nonmetro area. Of the three markets with about as many marketing specialists, all three pay more.
| Metro area | Median | vs the Northwestern Pennsylvania nonmetro area | Jobs | Close in |
|---|---|---|---|---|
| St. Cloud, MN | +25.8% | 350 | jobs | |
| Amherst Town-Northampton, MA | +25.0% | 350 | jobs | |
| Norwich-New London, CT | +8.0% | 350 | jobs | |
| Muskegon-Norton Shores, MI | +0.6% | 190 | pay | |
| St. George, UT | +0.5% | 450 | pay | |
| Northwestern Pennsylvania (Nonmetro) | this area | 350 | ||
| Clarksville, TN-KY | -0.0% | 250 | pay | |
| Yuma, AZ | -0.2% | 190 | pay |
Questions
How much does it cost to hire a marketing specialist in Northwestern Pennsylvania (Nonmetro)?
About $74,890 a year at the median, or $6,241 a month: $58,040 in pay plus about $16,850 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do marketing specialists earn in the Northwestern Pennsylvania nonmetro area?
Pay here is lower than in three quarters of US areas. The median was $58,040 a year in the May 2025 BLS survey. The 10th percentile was $37,340, the 90th $96,760, and the middle half earned $41,230 to $73,350.
Is the Northwestern Pennsylvania nonmetro area cheaper than the rest of Pennsylvania for marketing specialists?
Yes, it costs less: a median of $58,040 against $68,760 statewide. The next area up in Pennsylvania is the Southwestern Pennsylvania nonmetro area at $59,500, the next down Gettysburg at $52,370.
How many marketing specialists work in the Northwestern Pennsylvania nonmetro area?
BLS counts about 350 in the May 2025 survey. That is 1% of the Pennsylvania total of 31,040. 10 areas in Pennsylvania have more; the closest in size is Erie, with about 420.
Does a marketing specialist cost more than a payroll specialist in the Northwestern Pennsylvania nonmetro area?
Yes: $2,350 a year more at the median. The medians are $58,040 and $55,690.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.