Marketing Specialist salary in Macon-Bibb County, GA
Hiring a marketing specialist costs less in Macon-Bibb County than in Georgia or the country as a whole. The median is $60,510 a year1: 20.2% below the Georgia statewide median of $75,850 and 23.2% below the US median of $78,760. Among US areas it comes in at #339 of 516. The market is small, about 280 people, 1% of the Georgia total, so expect few local candidates at a time.
BLS occupation 13-1161, area Macon-Bibb County, GA. Data from the May 2025 release, checked 2026-10-15.
Pay in Macon-Bibb County against Georgia and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Macon-Bibb County, GA | $37,450 | $60,510 | $127,500 | |
| Georgia (US state) | $37,700 | $75,850 | $148,910 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in Macon-Bibb County earns $44,290–$88,100. The top tenth earns $127,500 or more, 3.4 times the bottom tenth, close to the US pattern of 3.6 times. The mean ($70,450) is 16% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $43,810 wide, against $55,820 across Georgia and $49,960 nationally: employers in Macon-Bibb County pay within a narrower band.
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $37,450 | $3,121 | $18.00 | $48,323 |
| 25th percentile | $44,290 | $3,691 | $21.29 | $57,148 |
| Median | $60,510 | $5,042 | $29.09 | $78,077 |
| 75th percentile | $88,100 | $7,342 | $42.36 | $113,677 |
| 90th percentile | $127,500 | $10,625 | $61.30 | $164,516 |
Pay climbs faster above the median than below it here: the 75th percentile is $27,590 over the median, the 25th only $16,220 under it. An offer at the 75th percentile adds about $35,600 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the median and the 75th percentile in Macon-Bibb County, and the Georgia statewide median of $75,850 falls there too.
What a hire really costs in Macon-Bibb County
At the $60,510 median, a local hire costs about $78,077 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $17,567 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Macon-Bibb County
Of the 16 roles we track in Macon-Bibb County, this one ranks #4 by median pay, between executive assistants ($61,220) and office managers ($60,350). Project Coordinator is the highest at $80,420.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Accountant | +23.7% | 640 | |
| Executive Assistant | +1.2% | 240 | |
| Marketing Specialist | this role | 280 | |
| Office Manager | -0.3% | 780 | |
| Recruiter | -2.2% | 490 |
Measured against the US median, this job is the lowest paid of the 16 roles we track in Macon-Bibb County (-23.2%); virtual receptionists come first (-3.9%). The typical role here is at -16.9%, so, measured against the US, marketing specialists cost less in Macon-Bibb County than the area's general pay level would suggest. Marketing specialists hold 3.3% of the jobs in these 16 roles in Macon-Bibb County, 5.5% across Georgia and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Georgia
Across the 17 areas of Georgia with data for this job, the median runs from $53,510 in the North Georgia nonmetro area to $79,040 in Dalton, a gap of $25,530 a year. Of the 9 areas in Georgia with more marketing specialists than Macon-Bibb County, 1 pays less: the North Georgia nonmetro area ($53,510).
| Area | Median | vs Macon-Bibb County | Jobs |
|---|---|---|---|
| South Georgia (Nonmetro) | +2.8% | 410 | |
| Middle Georgia (Nonmetro) | +2.7% | 300 | |
| Augusta-Richmond County, GA-SC | +0.7% | 680 | |
| Macon-Bibb County, GA | this area | 280 | |
| Albany, GA | -3.2% | 140 | |
| East Georgia (Nonmetro) | -5.0% | 160 | |
| Brunswick-St. Simons, GA | -6.9% | 120 |
Macon-Bibb County against other US metro areas
By number of jobs, Macon-Bibb County is #301 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Georgia, Grand Forks and Flagstaff pay just above Macon-Bibb County and Great Falls and Scranton-Wilkes-Barre just below. All four are within $70 a year of the median in Macon-Bibb County. Of the three markets with about as many marketing specialists, one pays more.
| Metro area | Median | vs Macon-Bibb County | Jobs | Close in |
|---|---|---|---|---|
| Bloomington, IN | +2.7% | 280 | jobs | |
| Flagstaff, AZ | +0.0% | 260 | pay | |
| Grand Forks, ND-MN | +0.0% | 190 | pay | |
| Macon-Bibb County, GA | this area | 280 | ||
| Great Falls, MT | -0.1% | 80 | pay | |
| Scranton-Wilkes-Barre, PA | -0.1% | 770 | pay | |
| Auburn-Opelika, AL | -1.4% | 280 | jobs | |
| Kahului-Wailuku, HI | -30.2% | 280 | jobs |
Questions
How much does it cost to hire a marketing specialist in Macon-Bibb County, GA?
About $78,077 a year at the median, or $6,506 a month: $60,510 in pay plus about $17,567 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for marketing specialists in Macon-Bibb County?
The median was $60,510 a year in the May 2025 BLS survey. The 10th percentile was $37,450, the 90th $127,500, and the middle half earned $44,290 to $88,100.
Is Macon-Bibb County cheaper than the rest of Georgia for marketing specialists?
Yes, it costs less: a median of $60,510 against $75,850 statewide. The next area up in Georgia is Augusta-Richmond County at $60,920, the next down Albany at $58,550.
How many marketing specialists work in Macon-Bibb County?
BLS counts about 280 in the May 2025 survey. That is 1% of the Georgia total of 27,810. 9 areas in Georgia have more; the closest in size is Gainesville, with about 290.
Does a marketing specialist cost more than an office manager in Macon-Bibb County?
Yes: $160 a year more at the median. The medians are $60,510 and $60,350.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-13.