Marketing Specialist salary in the North Georgia nonmetro area

Pay in the North Georgia nonmetro area against Georgia and the US

Marketing specialists at the 90th percentile earn $119,870, 3.7 times the 10th percentile; the US ratio is 3.6. The middle half of marketing specialists in the North Georgia nonmetro area earns $41,430–$81,300. The mean ($65,650) is 23% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $39,870 wide, against $55,820 across Georgia and $49,960 nationally: employers in the North Georgia nonmetro area pay within a narrower band.

What to budget for a marketing specialist here

Pay climbs faster above the median than below it here: the 75th percentile is $27,790 over the median, the 25th only $12,080 under it. An offer at the 75th percentile adds about $35,858 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in the North Georgia nonmetro area, and the Georgia statewide median of $75,850 falls there too.

What a hire really costs in the North Georgia nonmetro area

At the $53,510 median, a local hire costs about $69,045 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $15,535 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in the North Georgia nonmetro area

Of the 17 roles we track in the North Georgia nonmetro area, this one ranks #8 by median pay, between payroll specialists ($53,680) and paralegals ($48,990). Project Coordinator is the highest at $77,550.

Measured against the US median, this job is the lowest paid of the 17 roles we track in the North Georgia nonmetro area (-32.1%); virtual receptionists come first (-5.8%). The typical role here is at -14.9%, so, measured against the US, marketing specialists cost less in the North Georgia nonmetro area than the area's general pay level would suggest. Marketing specialists hold 3.2% of the jobs in these 17 roles in the North Georgia nonmetro area, 5.4% across Georgia and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Georgia

Across the 17 areas of Georgia with data for this job, the median runs from $53,510 in the North Georgia nonmetro area to $79,040 in Dalton, a gap of $25,530 a year. All 4 areas in Georgia with more marketing specialists than the North Georgia nonmetro area also pay more, among them Atlanta-Sandy Springs, GA ($79,030) and Savannah, GA ($70,860).

the North Georgia nonmetro area against other US metro areas

By number of jobs, the North Georgia nonmetro area is #200 of 514 US areas for this job. It is a mid-sized market, and its pay is in the bottom quarter of US areas. Outside Georgia, Alexandria and Owensboro pay just above the North Georgia nonmetro area and Tuscaloosa and Shreveport-Bossier City just below. All four are within $460 a year of the median in the North Georgia nonmetro area. Of the three markets with about as many marketing specialists, all three pay more.

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How these pages are built: methodology and data sources. Last updated 2026-11-12.