Marketing Specialist salary in the Northwest Colorado nonmetro area

Pay in the Northwest Colorado nonmetro area against Colorado and the US

The middle half of marketing specialists in the Northwest Colorado nonmetro area earns $56,370–$97,760. Pay is tightly grouped: the top tenth starts at $124,940, only 2.8 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($80,270) is 10% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $41,390 wide, against $62,290 across Colorado and $49,960 nationally: employers in the Northwest Colorado nonmetro area pay within a narrower band.

What to budget for a marketing specialist here

An offer at the 75th percentile instead of the median adds $24,810 a year in pay and about $32,013 in employer cost. Going down to the 25th percentile saves $16,580 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in the Northwest Colorado nonmetro area, and the Colorado statewide median of $93,050 falls there too.

What a hire really costs in the Northwest Colorado nonmetro area

At the $72,950 median, a local hire costs about $94,129 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $21,179 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in the Northwest Colorado nonmetro area

Of the 16 roles we track in the Northwest Colorado nonmetro area, this one ranks #7 by median pay, between office managers ($73,170) and executive assistants ($66,200). Project Coordinator is the highest at $100,970.

Measured against the US median, marketing specialists rank #14 of the 16 roles we track in the Northwest Colorado nonmetro area (-7.4%), between recruiters (-3.5%) and data entry specialists (-8.4%). The typical role here is at +3.7%, so, measured against the US, marketing specialists cost less in the Northwest Colorado nonmetro area than the area's general pay level would suggest. Marketing specialists hold 6.3% of the jobs in these 16 roles in the Northwest Colorado nonmetro area, 8.8% across Colorado and 5.7% nationally. That is close to the national mix.

Other areas in Colorado

Across the 10 areas of Colorado with data for this job, the median runs from $63,640 in Grand Junction to $99,040 in Denver-Aurora, a gap of $35,400 a year. All 5 areas in Colorado with more marketing specialists than the Northwest Colorado nonmetro area also pay more, among them Denver-Aurora, CO ($99,040) and Boulder, CO ($97,600).

the Northwest Colorado nonmetro area against other US metro areas

By number of jobs, the Northwest Colorado nonmetro area is #128 of 514 US areas for this job. It is one of the larger markets for this job and one of the better-paying ones. Outside Colorado, St. Cloud and Mankato pay just above the Northwest Colorado nonmetro area and Wildwood-The Villages and Orlando-Kissimmee just below. All four are within $90 a year of the median in the Northwest Colorado nonmetro area. Of the three markets with about as many marketing specialists, one pays more.

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How these pages are built: methodology and data sources. Last updated 2026-11-12.