Marketing Specialist salary in the Southwest Colorado nonmetro area

Pay in the Southwest Colorado nonmetro area against Colorado and the US

The middle half of marketing specialists in the Southwest Colorado nonmetro area earns $51,820–$88,870. The top tenth earns $141,820 or more, 3.3 times the bottom tenth, close to the US pattern of 3.6 times. The mean ($77,500) is 20% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $37,050 wide, against $62,290 across Colorado and $49,960 nationally: employers in the Southwest Colorado nonmetro area pay within a narrower band.

What to budget for a marketing specialist here

Pay climbs faster above the median than below it here: the 75th percentile is $24,190 over the median, the 25th only $12,860 under it. An offer at the 75th percentile adds about $31,213 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in the Southwest Colorado nonmetro area, and the Colorado statewide median of $93,050 falls between the 75th and 90th percentiles.

What a hire really costs in the Southwest Colorado nonmetro area

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $18,778 to the $64,680 median and brings it to $83,458 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in the Southwest Colorado nonmetro area

Of the 17 roles we track in the Southwest Colorado nonmetro area, this one ranks #7 by median pay, between office managers ($66,290) and executive assistants ($54,950). Project Coordinator is the highest at $96,080.

Measured against the US median, marketing specialists rank #15 of the 17 roles we track in the Southwest Colorado nonmetro area (-17.9%), between data entry specialists (-12.9%) and payroll specialists (-20.0%). The typical role here is at -2.7%, so, measured against the US, marketing specialists cost less in the Southwest Colorado nonmetro area than the area's general pay level would suggest. Marketing specialists hold 6.3% of the jobs in the 15 of these roles with a job count in the Southwest Colorado nonmetro area, 8.9% across Colorado and 5.9% nationally. That is close to the national mix.

Other areas in Colorado

Across the 10 areas of Colorado with data for this job, the median runs from $63,640 in Grand Junction to $99,040 in Denver-Aurora, a gap of $35,400 a year. All 6 areas in Colorado with more marketing specialists than the Southwest Colorado nonmetro area also pay more, among them Denver-Aurora, CO ($99,040) and Boulder, CO ($97,600).

the Southwest Colorado nonmetro area against other US metro areas

By number of jobs, the Southwest Colorado nonmetro area is #152 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Colorado, Lansing-East Lansing and Corvallis pay just above the Southwest Colorado nonmetro area and Salt Lake City-Murray and Medford just below. All four are within $100 a year of the median in the Southwest Colorado nonmetro area. Of the three markets with about as many marketing specialists, none pays as much.

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How these pages are built: methodology and data sources. Last updated 2026-11-12.