Marketing Specialist salary in Lincoln, NE

Pay in Lincoln against Nebraska and the US

The middle half of marketing specialists in Lincoln earns $46,300–$75,860. The top tenth earns $95,610 or more, 3.3 times the bottom tenth, close to the US pattern of 3.6 times. From the 25th to the 75th percentile, the local range is only $29,560 wide, against $31,510 across Nebraska and $49,960 nationally: employers in Lincoln pay within a narrower band.

What to budget for a marketing specialist here

The step from the 25th percentile to the median is $12,450 a year; from the median to the 75th it is $17,110, or about $22,077 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the 75th and 90th percentiles in Lincoln, and the Nebraska statewide median of $60,000 falls between the median and the 75th percentile. An offer at the national rate would beat what three quarters of local marketing specialists earn.

What a hire really costs in Lincoln

At the $58,750 median, a local hire costs about $75,806 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $17,056 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Lincoln

Of the 17 roles we track in Lincoln, this one ranks #9 by median pay, between payroll specialists ($60,280) and bookkeepers ($47,930). Executive Assistant is the highest at $65,410.

Measured against the US median, marketing specialists rank #16 of the 17 roles we track in Lincoln (-25.4%), between accountants (-22.1%) and project coordinators (-36.8%). The typical role here is at -8.6%, so, measured against the US, marketing specialists cost less in Lincoln than the area's general pay level would suggest. Marketing specialists hold 4.0% of the jobs in these 17 roles in Lincoln, 3.8% across Nebraska and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Nebraska

Across the 6 areas of Nebraska with data for this job, the median runs from $50,290 in the Northwest Nebraska nonmetro area to $62,280 in Omaha, a gap of $11,990 a year. The one area in Nebraska with more marketing specialists, Omaha, NE-IA ($62,280), also pays more.

Lincoln against other US metro areas

By number of jobs, Lincoln is #126 of 514 US areas for this job. It is one of the larger markets for this job, yet its pay sits in the bottom quarter of US areas. Outside Nebraska, Johnson City and Jacksonville pay just above Lincoln and Albany and St. Joseph just below. All four are within $220 a year of the median in Lincoln. Of the three markets with about as many marketing specialists, all three pay more.

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Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.