Sales Development Representative salary in Milwaukee-Waukesha, WI
For this job Milwaukee-Waukesha sits between the state and national figures, with a median of $64,890 a year1. That is 1.4% above the Wisconsin statewide median of $64,020, and 7.3% below the US median of $69,990. That is in the top quarter of US areas (#106 of 520). With about 6,830 sales development representatives, 30% of the Wisconsin total, no area in Wisconsin employs more.
BLS occupation 41-3091, area Milwaukee-Waukesha, WI. Data from the May 2025 release, checked 2026-10-15.
Pay in Milwaukee-Waukesha against Wisconsin and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Milwaukee-Waukesha, WI | $40,770 | $64,890 | $122,750 | |
| Wisconsin | $39,900 | $64,020 | $123,280 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in Milwaukee-Waukesha earns $49,940–$88,910. Pay is tightly grouped: the top tenth starts at $122,750, only 3.0 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($75,600) is 17% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is $38,970 wide, between the figure for Wisconsin ($37,840) and the US figure ($52,810).
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $40,770 | $3,398 | $19.60 | $52,606 |
| 25th percentile | $49,940 | $4,162 | $24.01 | $64,439 |
| Median | $64,890 | $5,408 | $31.20 | $83,729 |
| 75th percentile | $88,910 | $7,409 | $42.75 | $114,723 |
| 90th percentile | $122,750 | $10,229 | $59.01 | $158,387 |
Pay climbs faster above the median than below it here: the 75th percentile is $24,020 over the median, the 25th only $14,950 under it. An offer at the 75th percentile adds about $30,994 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in Milwaukee-Waukesha, and the Wisconsin statewide median of $64,020 falls between the 25th percentile and the median.
What a hire really costs in Milwaukee-Waukesha
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $18,839 to the $64,890 median and brings it to $83,729 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Milwaukee-Waukesha
Of the 17 roles we track in Milwaukee-Waukesha, this one ranks #7 by median pay, between marketing specialists ($73,880) and payroll specialists ($60,510). Project Coordinator is the highest at $100,350.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Office Manager | +14.0% | 6,310 | |
| Marketing Specialist | +13.9% | 4,610 | |
| Sales Development Representative | this role | 6,830 | |
| Payroll Specialist | -6.7% | 690 | |
| Paralegal | -7.0% | 1,880 |
Measured against the US median, this job is the lowest paid of the 17 roles we track in Milwaukee-Waukesha (-7.3%); virtual receptionists come first (+12.9%). The typical role here is at -1.3%, so, measured against the US, sales development representatives cost less in Milwaukee-Waukesha than the area's general pay level would suggest. Sales development representatives hold 8.4% of the jobs in these 17 roles in Milwaukee-Waukesha, 8.1% across Wisconsin and 7.9% nationally. That is close to the national mix.
Other areas in Wisconsin
Across the 17 areas of Wisconsin with data for this job, the median runs from $57,610 in the Northwestern Wisconsin nonmetro area to $65,840 in Madison, a gap of $8,230 a year. No other area in Wisconsin has as many sales development representatives, and 14 of the other 16 pay less.
| Area | Median | vs Milwaukee-Waukesha | Jobs |
|---|---|---|---|
| Madison, WI | +1.5% | 4,060 | |
| Sheboygan, WI | +1.1% | 240 | |
| Milwaukee-Waukesha, WI | this area | 6,830 | |
| Kenosha, WI | -0.8% | 410 | |
| Green Bay, WI | -1.1% | 1,390 | |
| Fond du Lac, WI | -1.4% | 280 | |
| Racine-Mount Pleasant, WI | -1.8% | 480 |
Milwaukee-Waukesha against other US metro areas
By number of jobs, Milwaukee-Waukesha is #40 of 518 US areas for this job. It is one of the larger markets for this job and one of the better-paying ones. Outside Wisconsin, Kansas City and Atlantic City-Hammonton pay just above Milwaukee-Waukesha and Prescott Valley-Prescott and Oxnard-Thousand Oaks just below. All four are within $220 a year of the median in Milwaukee-Waukesha. Of the three markets with about as many sales development representatives, two pay more.
| Metro area | Median | vs Milwaukee-Waukesha | Jobs | Close in |
|---|---|---|---|---|
| Portland-Vancouver, OR-WA | +15.4% | 7,530 | jobs | |
| Sacramento-Roseville, CA | +10.8% | 6,920 | jobs | |
| Atlantic City-Hammonton, NJ | +0.1% | 1,240 | pay | |
| Kansas City, MO-KS | +0.1% | 9,250 | pay | |
| Milwaukee-Waukesha, WI | this area | 6,830 | ||
| Prescott Valley-Prescott, AZ | -0.1% | 320 | pay | |
| Oxnard-Thousand Oaks, CA | -0.3% | 1,890 | pay | |
| Pittsburgh, PA | -2.3% | 7,330 | jobs |
Questions
How much does it cost to hire a sales development representative in Milwaukee-Waukesha, WI?
About $83,729 a year at the median, or $6,977 a month: $64,890 in pay plus about $18,839 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for sales development representatives in Milwaukee-Waukesha?
Pay here is higher than in three quarters of US areas. The median was $64,890 a year in the May 2025 BLS survey. The 10th percentile was $40,770, the 90th $122,750, and the middle half earned $49,940 to $88,910.
Is Milwaukee-Waukesha cheaper than the rest of Wisconsin for sales development representatives?
No, it costs more: a median of $64,890 against $64,020 statewide. The next area up in Wisconsin is Sheboygan at $65,620, the next down Kenosha at $64,360.
How many sales development representatives work in Milwaukee-Waukesha?
BLS counts about 6,830 in the May 2025 survey. That is 30% of the Wisconsin total of 22,720. No other area in Wisconsin has as many.
Does a sales development representative cost more than a payroll specialist in Milwaukee-Waukesha?
Yes: $4,380 a year more at the median. The medians are $64,890 and $60,510.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.