Sales Development Representative salary in Madison, WI

Pay in Madison against Wisconsin and the US

The middle half of sales development representatives in Madison earns $51,500–$88,870. Pay is tightly grouped: the top tenth starts at $119,540, only 3.0 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($75,100) is 14% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $37,370 wide, against $37,840 across Wisconsin and $52,810 nationally: employers in Madison pay within a narrower band.

What to budget for a sales development representative here

Pay climbs faster above the median than below it here: the 75th percentile is $23,030 over the median, the 25th only $14,340 under it. An offer at the 75th percentile adds about $29,716 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $69,990 falls between the median and the 75th percentile in Madison, and the Wisconsin statewide median of $64,020 falls between the 25th percentile and the median.

What a hire really costs in Madison

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $19,115 to the $65,840 median and brings it to $84,955 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Madison

Of the 17 roles we track in Madison, this one ranks #7 by median pay, between marketing specialists ($67,990) and payroll specialists ($63,500). Project Coordinator is the highest at $98,990.

Measured against the US median, sales development representatives rank #13 of the 17 roles we track in Madison (-5.9%), between paralegals (-3.3%) and e-commerce order specialists (-6.0%). The typical role here is at +0.4%, so, measured against the US, sales development representatives cost less in Madison than the area's general pay level would suggest. Sales development representatives hold 8.9% of the jobs in these 17 roles in Madison, 8.1% across Wisconsin and 7.9% nationally. That is close to the national mix.

Other areas in Wisconsin

Across the 17 areas of Wisconsin with data for this job, the median runs from $57,610 in the Northwestern Wisconsin nonmetro area to $65,840 in Madison, a gap of $8,230 a year. The one area in Wisconsin with more sales development representatives, Milwaukee-Waukesha, WI ($64,890), pays less: a bigger pool at a lower median.

Madison against other US metro areas

By number of jobs, Madison is #48 of 518 US areas for this job. It is one of the larger markets for this job and one of the better-paying ones. Outside Wisconsin, Indianapolis-Carmel and Flagstaff pay just above Madison and Harrisburg-Carlisle and Santa Cruz-Watsonville just below. All four are within $240 a year of the median in Madison. Of the three markets with about as many sales development representatives, none pays as much.

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Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.