Sales Development Representative salary in Fond du Lac, WI
For this job Fond du Lac sits right at the Wisconsin figure, with a median of $63,990 a year1. That is about level with the Wisconsin statewide median of $64,020, and 8.6% below the US median of $69,990. That is in the top quarter of US areas (#118 of 520). BLS counts about 280 sales development representatives here, 1% of the Wisconsin total: a small pool for a local search.
BLS occupation 41-3091, area Fond du Lac, WI. Data from the May 2025 release, checked 2026-10-15.
Pay in Fond du Lac against Wisconsin and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Fond du Lac, WI | $38,610 | $63,990 | $116,560 | |
| Wisconsin | $39,900 | $64,020 | $123,280 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in Fond du Lac earns $47,220–$84,490. Pay is tightly grouped: the top tenth starts at $116,560, only 3.0 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($73,420) is 15% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $37,270 wide, against $37,840 across Wisconsin and $52,810 nationally: employers in Fond du Lac pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $38,610 | $3,218 | $18.56 | $49,819 |
| 25th percentile | $47,220 | $3,935 | $22.70 | $60,929 |
| Median | $63,990 | $5,332 | $30.76 | $82,568 |
| 75th percentile | $84,490 | $7,041 | $40.62 | $109,019 |
| 90th percentile | $116,560 | $9,713 | $56.04 | $150,400 |
The step from the 25th percentile to the median is $16,770 a year; from the median to the 75th it is $20,500, or about $26,452 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in Fond du Lac, and the Wisconsin statewide median of $64,020 falls there too.
What a hire really costs in Fond du Lac
At the $63,990 median, a local hire costs about $82,568 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $18,578 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Fond du Lac
Of the 14 roles we track in Fond du Lac, this one ranks #6 by median pay, between executive assistants ($64,410) and marketing specialists ($62,370). Project Coordinator is the highest at $84,210.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Office Manager | +11.3% | 340 | |
| Executive Assistant | +0.7% | 50 | |
| Sales Development Representative | this role | 280 | |
| Marketing Specialist | -2.5% | 150 | |
| Payroll Specialist | -15.0% | 50 |
Measured against the US median, sales development representatives rank #10 of the 14 roles we track in Fond du Lac (-8.6%), between accountants (-8.2%) and executive assistants (-15.9%). The typical role here is at -5.5%, so, measured against the US, sales development representatives cost less in Fond du Lac than the area's general pay level would suggest. Sales development representatives hold 7.7% of the jobs in these 14 roles in Fond du Lac, 8.2% across Wisconsin and 8.1% nationally. That is close to the national mix.
Other areas in Wisconsin
Across the 17 areas of Wisconsin with data for this job, the median runs from $57,610 in the Northwestern Wisconsin nonmetro area to $65,840 in Madison, a gap of $8,230 a year. Of the 14 areas in Wisconsin with more sales development representatives than Fond du Lac, 10 pay less, the largest of them the Northeastern Wisconsin nonmetro area ($61,040), Appleton, WI ($62,840) and the South Central Wisconsin nonmetro area ($61,730).
| Area | Median | vs Fond du Lac | Jobs |
|---|---|---|---|
| Milwaukee-Waukesha, WI | +1.4% | 6,830 | |
| Kenosha, WI | +0.6% | 410 | |
| Green Bay, WI | +0.3% | 1,390 | |
| Fond du Lac, WI | this area | 280 | |
| Racine-Mount Pleasant, WI | -0.4% | 480 | |
| Janesville-Beloit, WI | -1.3% | 360 | |
| Appleton, WI | -1.8% | 1,010 |
Fond du Lac against other US metro areas
By number of jobs, Fond du Lac is #366 of 518 US areas for this job. It is a mid-sized market, and its pay is in the top quarter of US areas. Outside Wisconsin, Naples-Marco Island and Glens Falls pay just above Fond du Lac and Dover and St. George just below. All four are within $460 a year of the median in Fond du Lac. Of the three markets with about as many sales development representatives, one pays more.
| Metro area | Median | vs Fond du Lac | Jobs | Close in |
|---|---|---|---|---|
| Kingston, NY | +11.3% | 280 | jobs | |
| Glens Falls, NY | +0.7% | 220 | pay | |
| Naples-Marco Island, FL | +0.7% | 1,500 | pay | |
| Fond du Lac, WI | this area | 280 | ||
| Dover, DE | -0.1% | 240 | pay | |
| St. George, UT | -0.1% | 570 | pay | |
| Blacksburg-Christiansburg, VA | -12.5% | 280 | jobs | |
| Dothan, AL | -14.1% | 280 | jobs |
Questions
How much does it cost to hire a sales development representative in Fond du Lac, WI?
About $82,568 a year at the median, or $6,881 a month: $63,990 in pay plus about $18,578 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for sales development representatives in Fond du Lac?
Pay here is higher than in three quarters of US areas. The median was $63,990 a year in the May 2025 BLS survey. The 10th percentile was $38,610, the 90th $116,560, and the middle half earned $47,220 to $84,490.
Is Fond du Lac cheaper than the rest of Wisconsin for sales development representatives?
About the same: a median of $63,990 against $64,020 statewide. The next area up in Wisconsin is Green Bay at $64,160, the next down Racine-Mount Pleasant at $63,730.
How many sales development representatives work in Fond du Lac?
BLS counts about 280 in the May 2025 survey. That is 1% of the Wisconsin total of 22,720. 14 areas in Wisconsin have more; the closest in size is Wausau, with about 350.
Does a sales development representative cost more than a marketing specialist in Fond du Lac?
Yes: $1,620 a year more at the median. The medians are $63,990 and $62,370.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-13.