Sales Development Representative salary in Green Bay, WI
Green Bay pays sales development representatives close to the Wisconsin norm. The median is $64,160 a year1, about level with the Wisconsin statewide median of $64,020 and 8.3% below the US median of $69,990. That is in the top quarter of US areas (#117 of 520). BLS counts about 1,390 people in this job here, 6% of the Wisconsin total.
BLS occupation 41-3091, area Green Bay, WI. Data from the May 2025 release, checked 2026-10-15.
Pay in Green Bay against Wisconsin and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Green Bay, WI | $39,970 | $64,160 | $114,760 | |
| Wisconsin | $39,900 | $64,020 | $123,280 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in Green Bay earns $49,080–$85,050. Pay is tightly grouped: the top tenth starts at $114,760, only 2.9 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($73,020) is 14% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $35,970 wide, against $37,840 across Wisconsin and $52,810 nationally: employers in Green Bay pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $39,970 | $3,331 | $19.22 | $51,574 |
| 25th percentile | $49,080 | $4,090 | $23.60 | $63,329 |
| Median | $64,160 | $5,347 | $30.85 | $82,787 |
| 75th percentile | $85,050 | $7,088 | $40.89 | $109,742 |
| 90th percentile | $114,760 | $9,563 | $55.17 | $148,077 |
An offer at the 75th percentile instead of the median adds $20,890 a year in pay and about $26,955 in employer cost. Going down to the 25th percentile saves $15,080 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in Green Bay, and the Wisconsin statewide median of $64,020 falls between the 25th percentile and the median.
What a hire really costs in Green Bay
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $18,627 to the $64,160 median and brings it to $82,787 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Green Bay
Of the 17 roles we track in Green Bay, this one ranks #6 by median pay, between executive assistants ($70,030) and marketing specialists ($63,050). Project Coordinator is the highest at $89,210.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Office Manager | +10.9% | 1,240 | |
| Executive Assistant | +9.1% | 280 | |
| Sales Development Representative | this role | 1,390 | |
| Marketing Specialist | -1.7% | 830 | |
| Payroll Specialist | -10.4% | 150 |
Measured against the US median, sales development representatives rank #12 of the 17 roles we track in Green Bay (-8.3%), between accountants (-7.1%) and executive assistants (-8.6%). The typical role here is at -4.5%, so, measured against the US, sales development representatives cost less in Green Bay than the area's general pay level would suggest. Sales development representatives hold 8.4% of the jobs in these 17 roles in Green Bay, 8.1% across Wisconsin and 7.9% nationally. That is close to the national mix.
Other areas in Wisconsin
Across the 17 areas of Wisconsin with data for this job, the median runs from $57,610 in the Northwestern Wisconsin nonmetro area to $65,840 in Madison, a gap of $8,230 a year. All 2 areas in Wisconsin with more sales development representatives than Green Bay also pay more, among them Milwaukee-Waukesha, WI ($64,890) and Madison, WI ($65,840).
| Area | Median | vs Green Bay | Jobs |
|---|---|---|---|
| Sheboygan, WI | +2.3% | 240 | |
| Milwaukee-Waukesha, WI | +1.1% | 6,830 | |
| Kenosha, WI | +0.3% | 410 | |
| Green Bay, WI | this area | 1,390 | |
| Fond du Lac, WI | -0.3% | 280 | |
| Racine-Mount Pleasant, WI | -0.7% | 480 | |
| Janesville-Beloit, WI | -1.6% | 360 |
Green Bay against other US metro areas
By number of jobs, Green Bay is #112 of 518 US areas for this job. It is one of the larger markets for this job and one of the better-paying ones. Outside Wisconsin, Naples-Marco Island and Glens Falls pay just above Green Bay and Dover and St. George just below. All four are within $290 a year of the median in Green Bay. Of the three markets with about as many sales development representatives, one pays more.
| Metro area | Median | vs Green Bay | Jobs | Close in |
|---|---|---|---|---|
| Kiryas Joel-Poughkeepsie, NY | +9.6% | 1,330 | jobs | |
| Glens Falls, NY | +0.5% | 220 | pay | |
| Naples-Marco Island, FL | +0.4% | 1,500 | pay | |
| Green Bay, WI | this area | 1,390 | ||
| Dover, DE | -0.4% | 240 | pay | |
| St. George, UT | -0.4% | 570 | pay | |
| Fort Wayne, IN | -5.3% | 1,370 | jobs | |
| Lubbock, TX | -19.6% | 1,360 | jobs |
Questions
How much does it cost to hire a sales development representative in Green Bay, WI?
About $82,787 a year at the median, or $6,899 a month: $64,160 in pay plus about $18,627 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do sales development representatives earn in Green Bay?
Pay here is higher than in three quarters of US areas. The median was $64,160 a year in the May 2025 BLS survey. The 10th percentile was $39,970, the 90th $114,760, and the middle half earned $49,080 to $85,050.
Is Green Bay cheaper than the rest of Wisconsin for sales development representatives?
About the same: a median of $64,160 against $64,020 statewide. The next area up in Wisconsin is Kenosha at $64,360, the next down Fond du Lac at $63,990.
How many sales development representatives work in Green Bay?
BLS counts about 1,390 in the May 2025 survey. That is 6% of the Wisconsin total of 22,720. Only Milwaukee-Waukesha and Madison have more in Wisconsin.
Does a sales development representative cost more than a marketing specialist in Green Bay?
Yes: $1,110 a year more at the median. The medians are $64,160 and $63,050.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.