Sales Development Representative salary in Sacramento-Roseville, CA
Sacramento-Roseville pays sales development representatives less than California as a whole but still more than the country. The median is $71,910 a year1: 11.1% below the California statewide median of $80,850 and 2.7% above the US median of $69,990. That is in the top quarter of US areas (#55 of 520). BLS counts about 6,920 people in this job here, 4% of the California total.
BLS occupation 41-3091, area Sacramento-Roseville-Folsom, CA. Data from the May 2025 release, checked 2026-10-15.
Pay in Sacramento-Roseville against California and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Sacramento-Roseville, CA | $38,180 | $71,910 | $136,360 | |
| California | $43,240 | $80,850 | $168,720 | |
| United States | $37,980 | $69,990 | $148,840 |
Sales development representatives at the 90th percentile earn $136,360, 3.6 times the 10th percentile; the US ratio is 3.9. The middle half of sales development representatives in Sacramento-Roseville earns $46,680–$98,580. The mean ($80,580) is 12% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $51,900 wide, against $67,790 across California and $52,810 nationally: employers in Sacramento-Roseville pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $38,180 | $3,182 | $18.36 | $49,265 |
| 25th percentile | $46,680 | $3,890 | $22.44 | $60,232 |
| Median | $71,910 | $5,992 | $34.57 | $92,787 |
| 75th percentile | $98,580 | $8,215 | $47.39 | $127,200 |
| 90th percentile | $136,360 | $11,363 | $65.56 | $175,948 |
An offer at the 75th percentile instead of the median adds $26,670 a year in pay and about $34,413 in employer cost. Going down to the 25th percentile saves $25,230 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the 25th percentile and the median in Sacramento-Roseville, and the California statewide median of $80,850 falls between the median and the 75th percentile.
What a hire really costs in Sacramento-Roseville
At the $71,910 median, a local hire costs about $92,787 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $20,877 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Sacramento-Roseville
Of the 17 roles we track in Sacramento-Roseville, this one ranks #8 by median pay, between office managers ($77,350) and payroll specialists ($65,810). Project Coordinator is the highest at $124,350.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Paralegal | +9.2% | 2,590 | |
| Office Manager | +7.6% | 9,190 | |
| Sales Development Representative | this role | 6,920 | |
| Payroll Specialist | -8.5% | 2,000 | |
| HR Assistant | -18.5% | 640 |
Measured against the US median, sales development representatives rank #16 of the 17 roles we track in Sacramento-Roseville (+2.7%), between e-commerce order specialists (+2.8%) and marketing specialists (-0.2%). The typical role here is at +13.0%, so, measured against the US, sales development representatives cost less in Sacramento-Roseville than the area's general pay level would suggest. Sales development representatives hold 7.1% of the jobs in these 17 roles in Sacramento-Roseville, 9.4% across California and 7.9% nationally. That is close to the national mix.
Other areas in California
Across the 28 areas of California with data for this job, the median runs from $46,050 in Hanford-Corcoran to $116,510 in San Jose-Sunnyvale, a gap of $70,460 a year. Of the 5 areas in California with more sales development representatives than Sacramento-Roseville, 1 pays less: Riverside-San Bernardino, CA ($62,230).
| Area | Median | vs Sacramento-Roseville | Jobs |
|---|---|---|---|
| San Diego-Chula Vista, CA | +3.8% | 11,730 | |
| Napa, CA | +2.2% | 370 | |
| Santa Maria-Santa Barbara, CA | +1.2% | 1,470 | |
| Sacramento-Roseville, CA | this area | 6,920 | |
| North Valley-Northern Mountains Region of California (Nonmetro) | -1.0% | 350 | |
| Stockton-Lodi, CA | -7.0% | 1,240 | |
| Santa Rosa-Petaluma, CA | -7.0% | 1,330 |
Sacramento-Roseville against other US metro areas
By number of jobs, Sacramento-Roseville is #39 of 518 US areas for this job. It is one of the larger markets for this job and one of the better-paying ones. Outside California, Albany and Longview-Kelso pay just above Sacramento-Roseville and Bellingham and Kingston just below. All four are within $690 a year of the median in Sacramento-Roseville. Of the three markets with about as many sales development representatives, one pays more.
| Metro area | Median | vs Sacramento-Roseville | Jobs | Close in |
|---|---|---|---|---|
| Portland-Vancouver, OR-WA | +4.2% | 7,530 | jobs | |
| Longview-Kelso, WA | +0.5% | 180 | pay | |
| Albany, GA | +0.2% | 510 | pay | |
| Sacramento-Roseville, CA | this area | 6,920 | ||
| Bellingham, WA | -0.0% | 400 | pay | |
| Kingston, NY | -1.0% | 280 | pay | |
| Milwaukee-Waukesha, WI | -9.8% | 6,830 | jobs | |
| Pittsburgh, PA | -11.9% | 7,330 | jobs |
Questions
How much does it cost to hire a sales development representative in Sacramento-Roseville, CA?
About $92,787 a year at the median, or $7,732 a month: $71,910 in pay plus about $20,877 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for sales development representatives in Sacramento-Roseville?
Pay here is higher than in three quarters of US areas. The median was $71,910 a year in the May 2025 BLS survey. The 10th percentile was $38,180, the 90th $136,360, and the middle half earned $46,680 to $98,580.
Is Sacramento-Roseville cheaper than the rest of California for sales development representatives?
Yes, it costs less: a median of $71,910 against $80,850 statewide. The next area up in California is Santa Maria-Santa Barbara at $72,800, the next down the North Valley-Northern Mountains Region of California nonmetro area at $71,200.
How many sales development representatives work in Sacramento-Roseville?
BLS counts about 6,920 in the May 2025 survey. That is 4% of the California total of 156,110. 5 areas in California have more; the closest in size is Riverside-San Bernardino, with about 9,270.
Does a sales development representative cost more than a payroll specialist in Sacramento-Roseville?
Yes: $6,100 a year more at the median. The medians are $71,910 and $65,810.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.