Sales Development Representative salary in Napa, CA

Pay in Napa against California and the US

The middle half of sales development representatives in Napa earns $49,460–$100,970. Pay is tightly grouped: the top tenth starts at $129,850, only 3.0 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($80,670) is 10% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $51,510 wide, against $67,790 across California and $52,810 nationally: employers in Napa pay within a narrower band.

What to budget for a sales development representative here

The step from the 25th percentile to the median is $24,010 a year; from the median to the 75th it is $27,500, or about $35,484 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $69,990 falls between the 25th percentile and the median in Napa, and the California statewide median of $80,850 falls between the median and the 75th percentile.

What a hire really costs in Napa

At the $73,470 median, a local hire costs about $94,800 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $21,330 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Napa

Of the 17 roles we track in Napa, this one ranks #8 by median pay, between paralegals ($77,020) and payroll specialists ($62,920). Project Coordinator is the highest at $109,060.

Measured against the US median, sales development representatives rank #16 of the 17 roles we track in Napa (+5.0%), between project coordinators (+6.6%) and marketing specialists (+3.4%). The typical role here is at +19.1%, so, measured against the US, sales development representatives cost less in Napa than the area's general pay level would suggest. Sales development representatives hold 6.4% of the jobs in these 17 roles in Napa, 9.4% across California and 7.9% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in California

Across the 28 areas of California with data for this job, the median runs from $46,050 in Hanford-Corcoran to $116,510 in San Jose-Sunnyvale, a gap of $70,460 a year. Of the 19 areas in California with more sales development representatives than Napa, 15 pay less, the largest of them Riverside-San Bernardino, CA ($62,230), Sacramento-Roseville, CA ($71,910) and Fresno, CA ($61,820).

Napa against other US metro areas

By number of jobs, Napa is #303 of 518 US areas for this job. It is a mid-sized market, and its pay is in the top quarter of US areas. Outside California, Pueblo and Hartford-West Hartford pay just above Napa and Odessa and Buffalo-Cheektowaga just below. All four are within $750 a year of the median in Napa. Of the three markets with about as many sales development representatives, none pays as much.

Questions

Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.