Sales Development Representative salary in the North Valley-Northern Mountains Region of California nonmetro area
The North Valley-Northern Mountains Region of California nonmetro area pays sales development representatives less than California as a whole but still more than the country. The median is $71,200 a year1: 11.9% below the California statewide median of $80,850 and 1.7% above the US median of $69,990. That is in the top quarter of US areas (#60 of 520). About 350 sales development representatives work here.
BLS occupation 41-3091, area North Valley-Northern Mountains Region of California nonmetropolitan area. Data from the May 2025 release, checked 2026-10-15.
Pay in the North Valley-Northern Mountains Region of California nonmetro area against California and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| North Valley-Northern Mountains Region of California (Nonmetro) | $39,940 | $71,200 | $137,380 | |
| California | $43,240 | $80,850 | $168,720 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in the North Valley-Northern Mountains Region of California nonmetro area earns $46,770–$95,410. Pay is tightly grouped: the top tenth starts at $137,380, only 3.4 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($78,860) is 11% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $48,640 wide, against $67,790 across California and $52,810 nationally: employers in the North Valley-Northern Mountains Region of California nonmetro area pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $39,940 | $3,328 | $19.20 | $51,535 |
| 25th percentile | $46,770 | $3,898 | $22.49 | $60,348 |
| Median | $71,200 | $5,933 | $34.23 | $91,871 |
| 75th percentile | $95,410 | $7,951 | $45.87 | $123,110 |
| 90th percentile | $137,380 | $11,448 | $66.05 | $177,265 |
The step from the 25th percentile to the median is $24,430 a year; from the median to the 75th it is $24,210, or about $31,239 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the 25th percentile and the median in the North Valley-Northern Mountains Region of California nonmetro area, and the California statewide median of $80,850 falls between the median and the 75th percentile.
What a hire really costs in the North Valley-Northern Mountains Region of California nonmetro area
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $20,671 to the $71,200 median and brings it to $91,871 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in the North Valley-Northern Mountains Region of California nonmetro area
Of the 17 roles we track in the North Valley-Northern Mountains Region of California nonmetro area, this one ranks #6 by median pay, between recruiters ($74,160) and office managers ($69,970). Project Coordinator is the highest at $86,540.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Executive Assistant | +10.6% | 270 | |
| Recruiter | +4.2% | 380 | |
| Sales Development Representative | this role | 350 | |
| Office Manager | -1.7% | 940 | |
| Payroll Specialist | -11.2% | 130 |
Measured against the US median, sales development representatives rank #11 of the 17 roles we track in the North Valley-Northern Mountains Region of California nonmetro area (+1.7%), between marketing specialists (+2.3%) and office managers (+0.7%). The typical role here is at +2.8%, so this job follows the area's general pay level. Sales development representatives hold 4.4% of the jobs in these 17 roles in the North Valley-Northern Mountains Region of California nonmetro area, 9.4% across California and 7.9% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in California
Across the 28 areas of California with data for this job, the median runs from $46,050 in Hanford-Corcoran to $116,510 in San Jose-Sunnyvale, a gap of $70,460 a year. Of the 22 areas in California with more sales development representatives than the North Valley-Northern Mountains Region of California nonmetro area, 15 pay less, the largest of them Riverside-San Bernardino, CA ($62,230), Fresno, CA ($61,820) and Oxnard-Thousand Oaks, CA ($64,670).
| Area | Median | vs the North Valley-Northern Mountains Region of California nonmetro area | Jobs |
|---|---|---|---|
| Napa, CA | +3.2% | 370 | |
| Santa Maria-Santa Barbara, CA | +2.2% | 1,470 | |
| Sacramento-Roseville, CA | +1.0% | 6,920 | |
| North Valley-Northern Mountains Region of California (Nonmetro) | this area | 350 | |
| Stockton-Lodi, CA | -6.0% | 1,240 | |
| Santa Rosa-Petaluma, CA | -6.1% | 1,330 | |
| San Luis Obispo-Paso Robles, CA | -6.2% | 650 |
the North Valley-Northern Mountains Region of California nonmetro area against other US metro areas
By number of jobs, the North Valley-Northern Mountains Region of California nonmetro area is #324 of 518 US areas for this job. It is a mid-sized market, and its pay is in the top quarter of US areas. Outside California, Kingston and Bellingham pay just above the North Valley-Northern Mountains Region of California nonmetro area and Reno and Philadelphia-Camden just below. All four are within $700 a year of the median in the North Valley-Northern Mountains Region of California nonmetro area. Of the three markets with about as many sales development representatives, none pays as much.
| Metro area | Median | vs the North Valley-Northern Mountains Region of California nonmetro area | Jobs | Close in |
|---|---|---|---|---|
| Bellingham, WA | +1.0% | 400 | pay | |
| Kingston, NY | +0.0% | 280 | pay | |
| North Valley-Northern Mountains Region of California (Nonmetro) | this area | 350 | ||
| Reno, NV | -0.0% | 2,110 | pay | |
| Philadelphia-Camden, PA-NJ | -0.3% | 19,260 | pay | |
| Jackson, MI | -17.7% | 350 | jobs | |
| Coeur d'Alene, ID | -25.5% | 350 | jobs | |
| Johnson City, TN | -34.9% | 350 | jobs |
Questions
How much does it cost to hire a sales development representative in North Valley-Northern Mountains Region of California (Nonmetro)?
About $91,871 a year at the median, or $7,656 a month: $71,200 in pay plus about $20,671 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do sales development representatives earn in the North Valley-Northern Mountains Region of California nonmetro area?
Pay here is higher than in three quarters of US areas. The median was $71,200 a year in the May 2025 BLS survey. The 10th percentile was $39,940, the 90th $137,380, and the middle half earned $46,770 to $95,410.
Is the North Valley-Northern Mountains Region of California nonmetro area cheaper than the rest of California for sales development representatives?
Yes, it costs less: a median of $71,200 against $80,850 statewide. The next area up in California is Sacramento-Roseville at $71,910, the next down Stockton-Lodi at $66,910.
How many sales development representatives work in the North Valley-Northern Mountains Region of California nonmetro area?
BLS counts about 350 in the May 2025 survey. 22 areas in California have more; the closest in size is Chico, with about 360.
Does a sales development representative cost more than an office manager in the North Valley-Northern Mountains Region of California nonmetro area?
Yes: $1,230 a year more at the median. The medians are $71,200 and $69,970.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.