Sales Development Representative salary in Stockton-Lodi, CA
Stockton-Lodi is a lower-cost market for sales development representatives: the median of $66,910 a year1 is 17.2% below the California statewide median of $80,850, and 4.4% below the US median of $69,990. That is in the top quarter of US areas (#84 of 520). BLS counts about 1,240 people in this job here.
BLS occupation 41-3091, area Stockton-Lodi, CA. Data from the May 2025 release, checked 2026-10-15.
Pay in Stockton-Lodi against California and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Stockton-Lodi, CA | $39,940 | $66,910 | $128,230 | |
| California | $43,240 | $80,850 | $168,720 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in Stockton-Lodi earns $46,760–$95,470. Pay is tightly grouped: the top tenth starts at $128,230, only 3.2 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($76,510) is 14% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $48,710 wide, against $67,790 across California and $52,810 nationally: employers in Stockton-Lodi pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $39,940 | $3,328 | $19.20 | $51,535 |
| 25th percentile | $46,760 | $3,897 | $22.48 | $60,335 |
| Median | $66,910 | $5,576 | $32.17 | $86,335 |
| 75th percentile | $95,470 | $7,956 | $45.90 | $123,187 |
| 90th percentile | $128,230 | $10,686 | $61.65 | $165,458 |
An offer at the 75th percentile instead of the median adds $28,560 a year in pay and about $36,852 in employer cost. Going down to the 25th percentile saves $20,150 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in Stockton-Lodi, and the California statewide median of $80,850 falls there too.
What a hire really costs in Stockton-Lodi
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $19,425 to the $66,910 median and brings it to $86,335 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Stockton-Lodi
Of the 17 roles we track in Stockton-Lodi, this one ranks #8 by median pay, between paralegals ($70,520) and payroll specialists ($61,230). Project Coordinator is the highest at $104,240.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Marketing Specialist | +10.1% | 730 | |
| Paralegal | +5.4% | 290 | |
| Sales Development Representative | this role | 1,240 | |
| Payroll Specialist | -8.5% | 340 | |
| Bookkeeper | -15.9% | 2,080 |
Measured against the US median, sales development representatives rank #16 of the 17 roles we track in Stockton-Lodi (-4.4%), between accountants (-0.1%) and marketing specialists (-6.5%). The typical role here is at +5.1%, so, measured against the US, sales development representatives cost less in Stockton-Lodi than the area's general pay level would suggest. Sales development representatives hold 6.7% of the jobs in these 17 roles in Stockton-Lodi, 9.4% across California and 7.9% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in California
Across the 28 areas of California with data for this job, the median runs from $46,050 in Hanford-Corcoran to $116,510 in San Jose-Sunnyvale, a gap of $70,460 a year. Of the 11 areas in California with more sales development representatives than Stockton-Lodi, 5 pay less, the largest of them Riverside-San Bernardino, CA ($62,230), Fresno, CA ($61,820) and Oxnard-Thousand Oaks, CA ($64,670).
| Area | Median | vs Stockton-Lodi | Jobs |
|---|---|---|---|
| Santa Maria-Santa Barbara, CA | +8.8% | 1,470 | |
| Sacramento-Roseville, CA | +7.5% | 6,920 | |
| North Valley-Northern Mountains Region of California (Nonmetro) | +6.4% | 350 | |
| Stockton-Lodi, CA | this area | 1,240 | |
| Santa Rosa-Petaluma, CA | -0.0% | 1,330 | |
| San Luis Obispo-Paso Robles, CA | -0.2% | 650 | |
| Santa Cruz-Watsonville, CA | -2.0% | 550 |
Stockton-Lodi against other US metro areas
By number of jobs, Stockton-Lodi is #122 of 518 US areas for this job. It is one of the larger markets for this job and one of the better-paying ones. Outside California, Rochester and Lansing-East Lansing pay just above Stockton-Lodi and Grand Junction and Grand Rapids-Wyoming just below. All four are within $570 a year of the median in Stockton-Lodi. Of the three markets with about as many sales development representatives, one pays more.
| Metro area | Median | vs Stockton-Lodi | Jobs | Close in |
|---|---|---|---|---|
| Spokane-Spokane Valley, WA | +4.5% | 1,240 | jobs | |
| Lansing-East Lansing, MI | +0.3% | 1,010 | pay | |
| Rochester, MN | +0.2% | 450 | pay | |
| Stockton-Lodi, CA | this area | 1,240 | ||
| Grand Junction, CO | -0.4% | 490 | pay | |
| Grand Rapids-Wyoming, MI | -0.9% | 3,210 | pay | |
| Atlantic City-Hammonton, NJ | -2.9% | 1,240 | jobs | |
| Augusta-Richmond County, GA-SC | -14.3% | 1,230 | jobs |
Questions
How much does it cost to hire a sales development representative in Stockton-Lodi, CA?
About $86,335 a year at the median, or $7,195 a month: $66,910 in pay plus about $19,425 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do sales development representatives earn in Stockton-Lodi?
Pay here is higher than in three quarters of US areas. The median was $66,910 a year in the May 2025 BLS survey. The 10th percentile was $39,940, the 90th $128,230, and the middle half earned $46,760 to $95,470.
Is Stockton-Lodi cheaper than the rest of California for sales development representatives?
Yes, it costs less: a median of $66,910 against $80,850 statewide. The next area up in California is the North Valley-Northern Mountains Region of California nonmetro area at $71,200, the next down Santa Rosa-Petaluma at $66,890.
How many sales development representatives work in Stockton-Lodi?
BLS counts about 1,240 in the May 2025 survey. 11 areas in California have more; the closest in size is Santa Rosa-Petaluma, with about 1,330.
Does a sales development representative cost more than a payroll specialist in Stockton-Lodi?
Yes: $5,680 a year more at the median. The medians are $66,910 and $61,230.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.