Sales Development Representative salary in Rochester, MN
Rochester is a lower-cost market for sales development representatives: the median of $67,040 a year1 is 11.1% below the Minnesota statewide median of $75,370, and 4.2% below the US median of $69,990. That is in the top quarter of US areas (#82 of 520). About 450 sales development representatives work here, 2% of the Minnesota total.
BLS occupation 41-3091, area Rochester, MN. Data from the May 2025 release, checked 2026-10-15.
Pay in Rochester against Minnesota and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Rochester, MN | $37,070 | $67,040 | $142,490 | |
| Minnesota | $40,810 | $75,370 | $146,200 | |
| United States | $37,980 | $69,990 | $148,840 |
Sales development representatives at the 90th percentile earn $142,490, 3.8 times the 10th percentile; the US ratio is 3.9. The middle half of sales development representatives in Rochester earns $46,090–$97,690. The mean ($77,260) is 15% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is $51,600 wide, between the figure for Minnesota ($51,350) and the US figure ($52,810).
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $37,070 | $3,089 | $17.82 | $47,832 |
| 25th percentile | $46,090 | $3,841 | $22.16 | $59,471 |
| Median | $67,040 | $5,587 | $32.23 | $86,503 |
| 75th percentile | $97,690 | $8,141 | $46.97 | $126,052 |
| 90th percentile | $142,490 | $11,874 | $68.50 | $183,858 |
The step from the 25th percentile to the median is $20,950 a year; from the median to the 75th it is $30,650, or about $39,548 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in Rochester, and the Minnesota statewide median of $75,370 falls there too.
What a hire really costs in Rochester
At the $67,040 median, a local hire costs about $86,503 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $19,463 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Rochester
Of the 14 roles we track in Rochester, this one ranks #7 by median pay, between office managers ($72,940) and payroll specialists ($63,550). Project Coordinator is the highest at $106,270.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Executive Assistant | +22.7% | 150 | |
| Office Manager | +8.8% | 940 | |
| Sales Development Representative | this role | 450 | |
| Payroll Specialist | -5.2% | 80 | |
| Paralegal | -8.7% | 200 |
Measured against the US median, this job is the lowest paid of the 14 roles we track in Rochester (-4.2%); HR assistants come first (+19.6%). The typical role here is at +5.3%, so, measured against the US, sales development representatives cost less in Rochester than the area's general pay level would suggest. Sales development representatives hold 6.0% of the jobs in these 14 roles in Rochester, 7.0% across Minnesota and 8.5% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Minnesota
Across the 9 areas of Minnesota with data for this job, the median runs from $59,630 in the Northwest Minnesota nonmetro area to $77,120 in Minneapolis-St. Paul, a gap of $17,490 a year. Of the 5 areas in Minnesota with more sales development representatives than Rochester, 4 pay less, the largest of them the Northwest Minnesota nonmetro area ($59,630), St. Cloud, MN ($59,650) and Duluth, MN-WI ($61,710).
| Area | Median | vs Rochester | Jobs |
|---|---|---|---|
| Minneapolis-St. Paul, MN-WI | +15.0% | 14,070 | |
| Rochester, MN | this area | 450 | |
| Northeast Minnesota (Nonmetro) | -2.3% | 120 | |
| Southwest Minnesota (Nonmetro) | -7.4% | 320 | |
| Duluth, MN-WI | -8.0% | 520 | |
| Mankato, MN | -9.2% | 220 | |
| Southeast Minnesota (Nonmetro) | -10.5% | 520 |
Rochester against other US metro areas
By number of jobs, Rochester is #261 of 518 US areas for this job. It is a mid-sized market, and its pay is in the top quarter of US areas. Outside Minnesota, Lansing-East Lansing and Cedar Rapids pay just above Rochester and Stockton-Lodi and Santa Rosa-Petaluma just below. All four are within $320 a year of the median in Rochester. Of the three markets with about as many sales development representatives, none pays as much.
| Metro area | Median | vs Rochester | Jobs | Close in |
|---|---|---|---|---|
| Cedar Rapids, IA | +0.5% | 790 | pay | |
| Lansing-East Lansing, MI | +0.1% | 1,010 | pay | |
| Rochester, MN | this area | 450 | ||
| Stockton-Lodi, CA | -0.2% | 1,240 | pay | |
| Santa Rosa-Petaluma, CA | -0.2% | 1,330 | pay | |
| Lafayette-West Lafayette, IN | -6.2% | 450 | jobs | |
| Medford, OR | -10.4% | 450 | jobs | |
| Erie, PA | -16.2% | 460 | jobs |
Questions
How much does it cost to hire a sales development representative in Rochester, MN?
About $86,503 a year at the median, or $7,209 a month: $67,040 in pay plus about $19,463 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for sales development representatives in Rochester?
Pay here is higher than in three quarters of US areas. The median was $67,040 a year in the May 2025 BLS survey. The 10th percentile was $37,070, the 90th $142,490, and the middle half earned $46,090 to $97,690.
Is Rochester cheaper than the rest of Minnesota for sales development representatives?
Yes, it costs less: a median of $67,040 against $75,370 statewide. The next area up in Minnesota is Minneapolis-St. Paul at $77,120, the next down the Northeast Minnesota nonmetro area at $65,500.
How many sales development representatives work in Rochester?
BLS counts about 450 in the May 2025 survey. That is 2% of the Minnesota total of 19,220. 5 areas in Minnesota have more; the closest in size is the Southeast Minnesota nonmetro area, with about 520.
Does a sales development representative cost more than a payroll specialist in Rochester?
Yes: $3,490 a year more at the median. The medians are $67,040 and $63,550.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.