Cost of hiring in Napa, CA
BLS counts about 5,760 people in these 17 roles in Napa1. Project Coordinator has the highest median ($109,060 a year), Virtual Receptionist the lowest ($46,850), and Bookkeeper is the largest job, with about 700 people.
Data from the May 2025 release, checked 2026-10-15.
Median pay by role in Napa
| Role | Median per year | vs US median | Jobs |
|---|---|---|---|
| Medical Administrative Assistant | +34.6% | 510 | |
| E-commerce Order Specialist | +31.4% | 40 | |
| Administrative Assistant | +23.7% | 630 | |
| Virtual Receptionist | +23.3% | 280 | |
| Paralegal | +22.5% | 80 | |
| Bookkeeper | +21.8% | 700 | |
| HR Assistant | +21.3% | 40 | |
| Customer Support Specialist | +19.2% | 640 | |
| Accountant | +19.1% | 520 | |
| Data Entry Specialist | +18.2% | 60 | |
| Office Manager | +14.0% | 600 | |
| Recruiter | +11.1% | 310 | |
| Executive Assistant | +10.5% | 180 | |
| Payroll Specialist | +8.0% | 100 | |
| Project Coordinator | +6.6% | 310 | |
| Sales Development Representative | +5.0% | 370 | |
| Marketing Specialist | +3.4% | 390 |
The employer pays more than the wage: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, so a $61,710 median for bookkeepers, the largest of these jobs here, comes to about $79,626 a year. That is an estimate: benefit levels vary by employer.
Napa against the US
Napa pays above the US median for all 17 roles, most of all for medical administrative assistants (+34.6%) and e-commerce order specialists (+31.4%); the smallest premium is for marketing specialists (+3.4%). The middle gap across all 17 is +19.1%: for most of these roles, hiring costs more here than at the US median. It is in the top tenth of US areas by median pay for every role; even its lowest standing, for sales development representatives, is #47 of 520.
Compared with the US mix of these jobs, Napa has more payroll specialists (1.7% of these jobs here, against 1.0% nationally) and e-commerce order specialists (0.7% against 0.5%), and fewer paralegals (1.4% against 2.5%) and customer support specialists (11.1% against 16.4%). Metro areas in other states with the closest overall pay level, measured the same way, are listed below; Seattle-Tacoma, WA is nearest, at +19.4%.
| Area | Middle gap to the US | Roles with data | Jobs in these roles |
|---|---|---|---|
| Seattle-Tacoma, WA | +19.4% | 17 | 209,690 |
| Napa, CA | +19.1% (this area) | 17 | 5,760 |
| New York-Newark, NY-NJ | +16.2% | 17 | 1,091,890 |
| Boston-Cambridge, MA-NH | +15.6% | 17 | 302,950 |
| Boulder, CO | +13.5% | 17 | 23,510 |
| Olympia-Lacey, WA | +12.6% | 17 | 13,500 |
How far pay spreads inside each role
From the 10th to the 90th percentile, sales development representatives in Napa span $43,260–$129,850, the widest band (3.0×); virtual receptionists the narrowest, $39,040–$63,020. Offers cluster nearer the median than nationally for 12 of 17 roles, marketing specialists most ($43,390–$155,480 across the US). Budget from the median for sales development representatives, project coordinators and recruiters: a few well-paid jobs lift the average ($80,670 against a $73,470 median for sales development representatives).
Napa against California
Against California as a whole, Napa pays more for 11 of 17 roles, led by e-commerce order specialists (+28.3%) and medical administrative assistants (+13.5%), and less for 5, most of all marketing specialists (-14.0%). It has the highest median in California for e-commerce order specialists.
Other areas in California
By jobs in these roles, Napa is #22 of 28 areas in California. The table shows the areas closest to it in size, from San Luis Obispo-Paso Robles to Yuba City.
| Area | Jobs in these roles | Roles with data |
|---|---|---|
| San Luis Obispo-Paso Robles, CA | 9,830 | 17 |
| Santa Cruz-Watsonville, CA | 8,310 | 17 |
| North Coast Region of California (Nonmetro) | 7,960 | 16 |
| North Valley-Northern Mountains Region of California (Nonmetro) | 7,880 | 17 |
| Chico, CA | 6,010 | 17 |
| Redding, CA | 5,630 | 16 |
| Merced, CA | 4,770 | 16 |
| Eastern Sierra-Mother Lode Region of California (Nonmetro) | 4,400 | 14 |
| El Centro, CA | 3,630 | 16 |
| Yuba City, CA | 3,570 | 15 |
Questions
Which role costs the most to hire in Napa?
Of the 17 roles we track, Project Coordinator: a median of $109,060 a year, about $140,723 with benefits; the lowest is Virtual Receptionist, $46,850.
Is hiring in Napa cheaper than the US median?
No: all 17 medians we track are at or above the US figure, the highest premium for medical administrative assistants (+34.6%).
Sources
2 sources, with links
How these pages are built: methodology and data sources. Last updated 2026-11-12.