Marketing Specialist salary in Napa, CA
The median marketing specialist in Napa earned $81,440 a year in May 20251. That is 3.4% above the US median of $78,760, even though it is 14.0% below the California statewide median of $94,700. Nationally that is #23 of 516 areas, in the top tenth. About 390 marketing specialists work here.
BLS occupation 13-1161, area Napa, CA. Data from the May 2025 release, checked 2026-10-15.
Pay in Napa against California and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Napa, CA | $47,840 | $81,440 | $126,570 | |
| California | $48,440 | $94,700 | $181,600 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in Napa earns $62,850–$100,800. Pay is tightly grouped: the top tenth starts at $126,570, only 2.6 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. From the 25th to the 75th percentile, the local range is only $37,950 wide, against $69,340 across California and $49,960 nationally: employers in Napa pay within a narrower band.
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $47,840 | $3,987 | $23.00 | $61,729 |
| 25th percentile | $62,850 | $5,238 | $30.22 | $81,097 |
| Median | $81,440 | $6,787 | $39.15 | $105,084 |
| 75th percentile | $100,800 | $8,400 | $48.46 | $130,065 |
| 90th percentile | $126,570 | $10,548 | $60.85 | $163,316 |
The step from the 25th percentile to the median is $18,590 a year; from the median to the 75th it is $19,360, or about $24,981 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the 25th percentile and the median in Napa, and the California statewide median of $94,700 falls between the median and the 75th percentile.
What a hire really costs in Napa
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $23,644 to the $81,440 median and brings it to $105,084 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Napa
Of the 17 roles we track in Napa, this one ranks #5 by median pay, between recruiters ($84,400) and office managers ($79,220). Project Coordinator is the highest at $109,060.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Executive Assistant | +3.9% | 180 | |
| Recruiter | +3.6% | 310 | |
| Marketing Specialist | this role | 390 | |
| Office Manager | -2.7% | 600 | |
| Paralegal | -5.4% | 80 |
Measured against the US median, this job is the lowest paid of the 17 roles we track in Napa (+3.4%); medical administrative assistants come first (+34.6%). The typical role here is at +19.1%, so, measured against the US, marketing specialists cost less in Napa than the area's general pay level would suggest. Marketing specialists hold 6.8% of the jobs in these 17 roles in Napa, 7.1% across California and 5.7% nationally. The job is a bigger part of the local workforce in these roles than it is nationally.
Other areas in California
Across the 28 areas of California with data for this job, the median runs from $60,540 in El Centro to $141,960 in San Jose-Sunnyvale, a gap of $81,420 a year. Of the 15 areas in California with more marketing specialists than Napa, 12 pay less, the largest of them Riverside-San Bernardino, CA ($69,840), Sacramento-Roseville, CA ($78,630) and Oxnard-Thousand Oaks, CA ($80,100).
| Area | Median | vs Napa | Jobs |
|---|---|---|---|
| San Jose-Sunnyvale, CA | +74.3% | 12,710 | |
| San Francisco-Oakland, CA | +51.3% | 24,120 | |
| Los Angeles-Long Beach, CA | +1.9% | 39,390 | |
| Napa, CA | this area | 390 | |
| North Valley-Northern Mountains Region of California (Nonmetro) | -1.1% | 370 | |
| Oxnard-Thousand Oaks, CA | -1.6% | 1,570 | |
| Santa Maria-Santa Barbara, CA | -2.1% | 960 |
Napa against other US metro areas
By number of jobs, Napa is #216 of 514 US areas for this job. It is a mid-sized market, and its pay is in the top quarter of US areas. Outside California, Richmond and Trenton-Princeton pay just above Napa and Bridgeport-Stamford and Austin-Round Rock just below. All four are within $980 a year of the median in Napa. Of the three markets with about as many marketing specialists, none pays as much.
| Metro area | Median | vs Napa | Jobs | Close in |
|---|---|---|---|---|
| Trenton-Princeton, NJ | +0.8% | 1,140 | pay | |
| Richmond, VA | +0.3% | 4,550 | pay | |
| Napa, CA | this area | 390 | ||
| Bridgeport-Stamford, CT | -0.5% | 3,460 | pay | |
| Austin-Round Rock, TX | -1.2% | 8,270 | pay | |
| Anchorage, AK | -15.6% | 380 | jobs | |
| Ames, IA | -25.0% | 380 | jobs | |
| Shreveport-Bossier City, LA | -34.9% | 390 | jobs |
Questions
How much does it cost to hire a marketing specialist in Napa, CA?
About $105,084 a year at the median, or $8,757 a month: $81,440 in pay plus about $23,644 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for marketing specialists in Napa?
Pay here is higher than in three quarters of US areas. The median was $81,440 a year in the May 2025 BLS survey. The 10th percentile was $47,840, the 90th $126,570, and the middle half earned $62,850 to $100,800.
Is Napa cheaper than the rest of California for marketing specialists?
Yes, it costs less: a median of $81,440 against $94,700 statewide. The next area up in California is Los Angeles-Long Beach at $82,990, the next down the North Valley-Northern Mountains Region of California nonmetro area at $80,540.
How many marketing specialists work in Napa?
BLS counts about 390 in the May 2025 survey. 15 areas in California have more; the closest in size is Santa Cruz-Watsonville, with about 440.
Does a marketing specialist cost more than an office manager in Napa?
Yes: $2,220 a year more at the median. The medians are $81,440 and $79,220.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.