Marketing Specialist salary in Kenosha, WI

Pay in Kenosha against Wisconsin and the US

The middle half of marketing specialists in Kenosha earns $56,100–$94,730. Pay is tightly grouped: the top tenth starts at $117,680, only 2.7 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($76,630) is 8% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is $38,630 wide, between the figure for Wisconsin ($37,110) and the US figure ($49,960).

What to budget for a marketing specialist here

Pay climbs faster above the median than below it here: the 75th percentile is $24,040 over the median, the 25th only $14,590 under it. An offer at the 75th percentile adds about $31,019 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in Kenosha, and the Wisconsin statewide median of $64,800 falls between the 25th percentile and the median.

What a hire really costs in Kenosha

At the $70,690 median, a local hire costs about $91,213 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $20,523 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Kenosha

Of the 16 roles we track in Kenosha, this one ranks #5 by median pay, between executive assistants ($72,080) and sales development representatives ($64,360). Project Coordinator is the highest at $93,850.

Measured against the US median, marketing specialists rank #13 of the 16 roles we track in Kenosha (-10.2%), between project coordinators (-8.3%) and paralegals (-12.6%). The typical role here is at -3.8%, so, measured against the US, marketing specialists cost less in Kenosha than the area's general pay level would suggest. Marketing specialists hold 6.1% of the jobs in these 16 roles in Kenosha, 5.6% across Wisconsin and 5.7% nationally. That is close to the national mix.

Other areas in Wisconsin

Across the 17 areas of Wisconsin with data for this job, the median runs from $55,580 in the Northwestern Wisconsin nonmetro area to $73,880 in Milwaukee-Waukesha, a gap of $18,300 a year. Of the 8 areas in Wisconsin with more marketing specialists than Kenosha, 7 pay less, the largest of them Madison, WI ($67,990), Green Bay, WI ($63,050) and the South Central Wisconsin nonmetro area ($61,250).

Kenosha against other US metro areas

By number of jobs, Kenosha is #223 of 514 US areas for this job. It is a mid-sized market, and its pay is in the top quarter of US areas. Outside Wisconsin, Hanford-Corcoran and Chico pay just above Kenosha and Manchester-Nashua and Salinas just below. All four are within $250 a year of the median in Kenosha. Of the three markets with about as many marketing specialists, none pays as much.

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How these pages are built: methodology and data sources. Last updated 2026-11-12.