Marketing Specialist salary in the Central New Hampshire nonmetro area
The Central New Hampshire nonmetro area is a lower-cost market for marketing specialists: the median of $61,950 a year1 is 4.1% below the New Hampshire statewide median of $64,570, and 21.3% below the US median of $78,760. Among US areas it comes in at #288 of 516. About 360 marketing specialists work here, 9% of the New Hampshire total.
BLS occupation 13-1161, area Central New Hampshire nonmetropolitan area. Data from the May 2025 release, checked 2026-10-15.
Pay in the Central New Hampshire nonmetro area against New Hampshire and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Central New Hampshire (Nonmetro) | $37,440 | $61,950 | $121,680 | |
| New Hampshire | $46,660 | $64,570 | $136,640 | |
| United States | $43,390 | $78,760 | $155,480 |
Marketing specialists at the 90th percentile earn $121,680, 3.2 times the 10th percentile; the US ratio is 3.6. The middle half of marketing specialists in the Central New Hampshire nonmetro area earns $51,640–$82,570. The mean ($71,040) is 15% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $30,930 wide, against $44,080 across New Hampshire and $49,960 nationally: employers in the Central New Hampshire nonmetro area pay within a narrower band.
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $37,440 | $3,120 | $18.00 | $48,310 |
| 25th percentile | $51,640 | $4,303 | $24.83 | $66,632 |
| Median | $61,950 | $5,162 | $29.78 | $79,935 |
| 75th percentile | $82,570 | $6,881 | $39.70 | $106,542 |
| 90th percentile | $121,680 | $10,140 | $58.50 | $157,006 |
Pay climbs faster above the median than below it here: the 75th percentile is $20,620 over the median, the 25th only $10,310 under it. An offer at the 75th percentile adds about $26,606 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the median and the 75th percentile in the Central New Hampshire nonmetro area, and the New Hampshire statewide median of $64,570 falls there too.
What a hire really costs in the Central New Hampshire nonmetro area
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $17,985 to the $61,950 median and brings it to $79,935 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in the Central New Hampshire nonmetro area
Of the 17 roles we track in the Central New Hampshire nonmetro area, this one ranks #8 by median pay, between paralegals ($61,960) and payroll specialists ($59,800). Project Coordinator is the highest at $81,560.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Recruiter | +7.7% | 500 | |
| Paralegal | +0.0% | 370 | |
| Marketing Specialist | this role | 360 | |
| Payroll Specialist | -3.5% | 110 | |
| HR Assistant | -18.3% | 60 |
Measured against the US median, this job is the lowest paid of the 17 roles we track in the Central New Hampshire nonmetro area (-21.3%); data entry specialists come first (+11.7%). The typical role here is at -1.7%, so, measured against the US, marketing specialists cost less in the Central New Hampshire nonmetro area than the area's general pay level would suggest. Marketing specialists hold 3.6% of the jobs in these 17 roles in the Central New Hampshire nonmetro area, 5.6% across New Hampshire and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in New Hampshire
Across the 4 areas of New Hampshire with data for this job, the median runs from $58,680 in the Southwestern New Hampshire nonmetro area to $70,570 in Manchester-Nashua, a gap of $11,890 a year. The one area in New Hampshire with more marketing specialists, Manchester-Nashua, NH ($70,570), also pays more.
| Area | Median | vs the Central New Hampshire nonmetro area | Jobs |
|---|---|---|---|
| Manchester-Nashua, NH | +13.9% | 980 | |
| Northern New Hampshire (Nonmetro) | +2.9% | 350 | |
| Central New Hampshire (Nonmetro) | this area | 360 | |
| Southwestern New Hampshire (Nonmetro) | -5.3% | 210 |
the Central New Hampshire nonmetro area against other US metro areas
By number of jobs, the Central New Hampshire nonmetro area is #243 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside New Hampshire, Harrisonburg and Salisbury pay just above the Central New Hampshire nonmetro area and La Crosse-Onalaska and Kalamazoo-Portage just below. All four are within $130 a year of the median in the Central New Hampshire nonmetro area. Of the three markets with about as many marketing specialists, none pays as much.
| Metro area | Median | vs the Central New Hampshire nonmetro area | Jobs | Close in |
|---|---|---|---|---|
| Salisbury, MD | +0.1% | 160 | pay | |
| Harrisonburg, VA | +0.0% | 290 | pay | |
| Central New Hampshire (Nonmetro) | this area | 360 | ||
| La Crosse-Onalaska, WI-MN | -0.0% | 370 | pay | |
| Kalamazoo-Portage, MI | -0.2% | 610 | pay | |
| Logan, UT-ID | -0.7% | 360 | jobs | |
| Fayetteville, NC | -6.8% | 360 | jobs | |
| Lubbock, TX | -14.7% | 360 | jobs |
Questions
How much does it cost to hire a marketing specialist in Central New Hampshire (Nonmetro)?
About $79,935 a year at the median, or $6,661 a month: $61,950 in pay plus about $17,985 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do marketing specialists earn in the Central New Hampshire nonmetro area?
The median was $61,950 a year in the May 2025 BLS survey. The 10th percentile was $37,440, the 90th $121,680, and the middle half earned $51,640 to $82,570.
Is the Central New Hampshire nonmetro area cheaper than the rest of New Hampshire for marketing specialists?
Yes, it costs less: a median of $61,950 against $64,570 statewide. The next area up in New Hampshire is the Northern New Hampshire nonmetro area at $63,720, the next down the Southwestern New Hampshire nonmetro area at $58,680.
How many marketing specialists work in the Central New Hampshire nonmetro area?
BLS counts about 360 in the May 2025 survey. That is 9% of the New Hampshire total of 4,200. Only Manchester-Nashua has more in New Hampshire.
Does a marketing specialist cost more than a payroll specialist in the Central New Hampshire nonmetro area?
Yes: $2,150 a year more at the median. The medians are $61,950 and $59,800.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.