Marketing Specialist salary in the Northern New Hampshire nonmetro area
Hiring a marketing specialist costs less in the Northern New Hampshire nonmetro area than in New Hampshire or the country as a whole. The median is $63,720 a year1: 1.3% below the New Hampshire statewide median of $64,570 and 19.1% below the US median of $78,760. Nationally it ranks #230 of 516 areas. About 350 marketing specialists work here, 8% of the New Hampshire total.
BLS occupation 13-1161, area Northern New Hampshire nonmetropolitan area. Data from the May 2025 release, checked 2026-10-15.
Pay in the Northern New Hampshire nonmetro area against New Hampshire and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Northern New Hampshire (Nonmetro) | $35,950 | $63,720 | $117,490 | |
| New Hampshire | $46,660 | $64,570 | $136,640 | |
| United States | $43,390 | $78,760 | $155,480 |
Marketing specialists at the 90th percentile earn $117,490, 3.3 times the 10th percentile; the US ratio is 3.6. The middle half of marketing specialists in the Northern New Hampshire nonmetro area earns $50,260–$82,320. The mean ($71,000) is 11% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $32,060 wide, against $44,080 across New Hampshire and $49,960 nationally: employers in the Northern New Hampshire nonmetro area pay within a narrower band.
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $35,950 | $2,996 | $17.28 | $46,387 |
| 25th percentile | $50,260 | $4,188 | $24.16 | $64,852 |
| Median | $63,720 | $5,310 | $30.63 | $82,219 |
| 75th percentile | $82,320 | $6,860 | $39.58 | $106,219 |
| 90th percentile | $117,490 | $9,791 | $56.49 | $151,600 |
An offer at the 75th percentile instead of the median adds $18,600 a year in pay and about $24,000 in employer cost. Going down to the 25th percentile saves $13,460 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the median and the 75th percentile in the Northern New Hampshire nonmetro area, and the New Hampshire statewide median of $64,570 falls there too.
What a hire really costs in the Northern New Hampshire nonmetro area
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $18,499 to the $63,720 median and brings it to $82,219 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in the Northern New Hampshire nonmetro area
Of the 17 roles we track in the Northern New Hampshire nonmetro area, this one ranks #7 by median pay, between office managers ($65,170) and payroll specialists ($60,160). Project Coordinator is the highest at $87,150.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Sales Development Representative | +3.5% | 240 | |
| Office Manager | +2.3% | 760 | |
| Marketing Specialist | this role | 350 | |
| Payroll Specialist | -5.6% | 70 | |
| Paralegal | -9.7% | 90 |
Measured against the US median, marketing specialists rank #16 of the 17 roles we track in the Northern New Hampshire nonmetro area (-19.1%), between project coordinators (-14.8%) and e-commerce order specialists (-24.0%). The typical role here is at -5.2%, so, measured against the US, marketing specialists cost less in the Northern New Hampshire nonmetro area than the area's general pay level would suggest. Marketing specialists hold 4.6% of the jobs in these 17 roles in the Northern New Hampshire nonmetro area, 5.6% across New Hampshire and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in New Hampshire
Across the 4 areas of New Hampshire with data for this job, the median runs from $58,680 in the Southwestern New Hampshire nonmetro area to $70,570 in Manchester-Nashua, a gap of $11,890 a year. Of the 2 areas in New Hampshire with more marketing specialists than the Northern New Hampshire nonmetro area, 1 pays less: the Central New Hampshire nonmetro area ($61,950).
| Area | Median | vs the Northern New Hampshire nonmetro area | Jobs |
|---|---|---|---|
| Manchester-Nashua, NH | +10.8% | 980 | |
| Northern New Hampshire (Nonmetro) | this area | 350 | |
| Central New Hampshire (Nonmetro) | -2.8% | 360 | |
| Southwestern New Hampshire (Nonmetro) | -7.9% | 210 |
the Northern New Hampshire nonmetro area against other US metro areas
By number of jobs, the Northern New Hampshire nonmetro area is #247 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside New Hampshire, Asheville and Iowa City pay just above the Northern New Hampshire nonmetro area and Terre Haute and Grand Junction just below. All four are within $80 a year of the median in the Northern New Hampshire nonmetro area. Of the three markets with about as many marketing specialists, two pay more.
| Metro area | Median | vs the Northern New Hampshire nonmetro area | Jobs | Close in |
|---|---|---|---|---|
| St. Cloud, MN | +14.6% | 350 | jobs | |
| Amherst Town-Northampton, MA | +13.9% | 350 | jobs | |
| Iowa City, IA | +0.1% | 460 | pay | |
| Asheville, NC | +0.1% | 850 | pay | |
| Northern New Hampshire (Nonmetro) | this area | 350 | ||
| Terre Haute, IN | -0.0% | 170 | pay | |
| Grand Junction, CO | -0.1% | 330 | pay | |
| Norwich-New London, CT | -1.6% | 350 | jobs |
Questions
How much does it cost to hire a marketing specialist in Northern New Hampshire (Nonmetro)?
About $82,219 a year at the median, or $6,852 a month: $63,720 in pay plus about $18,499 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for marketing specialists in the Northern New Hampshire nonmetro area?
The median was $63,720 a year in the May 2025 BLS survey. The 10th percentile was $35,950, the 90th $117,490, and the middle half earned $50,260 to $82,320.
Is the Northern New Hampshire nonmetro area cheaper than the rest of New Hampshire for marketing specialists?
Yes, it costs less: a median of $63,720 against $64,570 statewide. The next area up in New Hampshire is Manchester-Nashua at $70,570, the next down the Central New Hampshire nonmetro area at $61,950.
How many marketing specialists work in the Northern New Hampshire nonmetro area?
BLS counts about 350 in the May 2025 survey. That is 8% of the New Hampshire total of 4,200. Only Manchester-Nashua and the Central New Hampshire nonmetro area have more in New Hampshire.
Does a marketing specialist cost more than a payroll specialist in the Northern New Hampshire nonmetro area?
Yes: $3,560 a year more at the median. The medians are $63,720 and $60,160.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.