StafkaFind workPost a jobSign inGet 3 candidates

Marketing Specialist salary in the Northern New Hampshire nonmetro area

Hiring a marketing specialist costs less in the Northern New Hampshire nonmetro area than in New Hampshire or the country as a whole. The median is $63,720 a year1: 1.3% below the New Hampshire statewide median of $64,570 and 19.1% below the US median of $78,760. Nationally it ranks #230 of 516 areas. About 350 marketing specialists work here, 8% of the New Hampshire total.

$5,310median pay per month in the Northern New Hampshire nonmetro area
$6,852employer cost per month with benefits
$30.63median pay per hour
350people in this job in the Northern New Hampshire nonmetro area

BLS occupation 13-1161, area Northern New Hampshire nonmetropolitan area. Data from the May 2025 release, checked 2026-10-15.

Pay in the Northern New Hampshire nonmetro area against New Hampshire and the US

Range10thMedian90th
Northern New Hampshire (Nonmetro)$35,950$63,720$117,490
New Hampshire$46,660$64,570$136,640
United States$43,390$78,760$155,480
10th to 90th percentilemiddle half (25th to 75th)median

Marketing specialists at the 90th percentile earn $117,490, 3.3 times the 10th percentile; the US ratio is 3.6. The middle half of marketing specialists in the Northern New Hampshire nonmetro area earns $50,260–$82,320. The mean ($71,000) is 11% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $32,060 wide, against $44,080 across New Hampshire and $49,960 nationally: employers in the Northern New Hampshire nonmetro area pay within a narrower band.

What to budget for a marketing specialist here

Point in the local rangePer yearPer monthPer hourEmployer cost per year
10th percentile$35,950$2,996$17.28$46,387
25th percentile$50,260$4,188$24.16$64,852
Median$63,720$5,310$30.63$82,219
75th percentile$82,320$6,860$39.58$106,219
90th percentile$117,490$9,791$56.49$151,600

An offer at the 75th percentile instead of the median adds $18,600 a year in pay and about $24,000 in employer cost. Going down to the 25th percentile saves $13,460 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in the Northern New Hampshire nonmetro area, and the New Hampshire statewide median of $64,570 falls there too.

What a hire really costs in the Northern New Hampshire nonmetro area

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $18,499 to the $63,720 median and brings it to $82,219 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.

$82,219local hire, first year incl. benefits
$13,888remote hire, first year incl. fee
$68,331difference in year one
83%of the local cost saved

Other roles in the Northern New Hampshire nonmetro area

Of the 17 roles we track in the Northern New Hampshire nonmetro area, this one ranks #7 by median pay, between office managers ($65,170) and payroll specialists ($60,160). Project Coordinator is the highest at $87,150.

The 5 roles closest in pay. All 17 roles in Northern New Hampshire (Nonmetro)
RoleMedianvs marketing specialistJobs
Sales Development Representative
$65,930
+3.5%240
Office Manager
$65,170
+2.3%760
Marketing Specialist
$63,720
this role350
Payroll Specialist
$60,160
-5.6%70
Paralegal
$57,560
-9.7%90

Measured against the US median, marketing specialists rank #16 of the 17 roles we track in the Northern New Hampshire nonmetro area (-19.1%), between project coordinators (-14.8%) and e-commerce order specialists (-24.0%). The typical role here is at -5.2%, so, measured against the US, marketing specialists cost less in the Northern New Hampshire nonmetro area than the area's general pay level would suggest. Marketing specialists hold 4.6% of the jobs in these 17 roles in the Northern New Hampshire nonmetro area, 5.6% across New Hampshire and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in New Hampshire

Across the 4 areas of New Hampshire with data for this job, the median runs from $58,680 in the Southwestern New Hampshire nonmetro area to $70,570 in Manchester-Nashua, a gap of $11,890 a year. Of the 2 areas in New Hampshire with more marketing specialists than the Northern New Hampshire nonmetro area, 1 pays less: the Central New Hampshire nonmetro area ($61,950).

AreaMedianvs the Northern New Hampshire nonmetro areaJobs
Manchester-Nashua, NH
$70,570
+10.8%980
Northern New Hampshire (Nonmetro)
$63,720
this area350
Central New Hampshire (Nonmetro)
$61,950
-2.8%360
Southwestern New Hampshire (Nonmetro)
$58,680
-7.9%210

the Northern New Hampshire nonmetro area against other US metro areas

By number of jobs, the Northern New Hampshire nonmetro area is #247 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside New Hampshire, Asheville and Iowa City pay just above the Northern New Hampshire nonmetro area and Terre Haute and Grand Junction just below. All four are within $80 a year of the median in the Northern New Hampshire nonmetro area. Of the three markets with about as many marketing specialists, two pay more.

Metro areaMedianvs the Northern New Hampshire nonmetro areaJobsClose in
St. Cloud, MN
$73,000
+14.6%350jobs
Amherst Town-Northampton, MA
$72,550
+13.9%350jobs
Iowa City, IA
$63,790
+0.1%460pay
Asheville, NC
$63,760
+0.1%850pay
Northern New Hampshire (Nonmetro)
$63,720
this area350
Terre Haute, IN
$63,710
-0.0%170pay
Grand Junction, CO
$63,640
-0.1%330pay
Norwich-New London, CT
$62,700
-1.6%350jobs

Questions

How much does it cost to hire a marketing specialist in Northern New Hampshire (Nonmetro)?

About $82,219 a year at the median, or $6,852 a month: $63,720 in pay plus about $18,499 in benefits and payroll taxes. Recruiting, equipment and office space are extra.

What is the pay range for marketing specialists in the Northern New Hampshire nonmetro area?

The median was $63,720 a year in the May 2025 BLS survey. The 10th percentile was $35,950, the 90th $117,490, and the middle half earned $50,260 to $82,320.

Is the Northern New Hampshire nonmetro area cheaper than the rest of New Hampshire for marketing specialists?

Yes, it costs less: a median of $63,720 against $64,570 statewide. The next area up in New Hampshire is Manchester-Nashua at $70,570, the next down the Central New Hampshire nonmetro area at $61,950.

How many marketing specialists work in the Northern New Hampshire nonmetro area?

BLS counts about 350 in the May 2025 survey. That is 8% of the New Hampshire total of 4,200. Only Manchester-Nashua and the Central New Hampshire nonmetro area have more in New Hampshire.

Does a marketing specialist cost more than a payroll specialist in the Northern New Hampshire nonmetro area?

Yes: $3,560 a year more at the median. The medians are $63,720 and $60,160.

Sources

4 sources, with links
  1. BLS OEWS May 2025, 13-1161: bls.gov
  2. BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
  3. Stafka pricing: stafka.com
  4. Deel pricing, contractor management: deel.com

How these pages are built: methodology and data sources. Last updated 2026-11-12.