Marketing Specialist salary in Portland-South Portland, ME

Pay in Portland-South Portland against Maine and the US

The middle half of marketing specialists in Portland-South Portland earns $55,230–$94,530. Pay is tightly grouped: the top tenth starts at $129,990, only 2.8 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($81,010) is 10% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $39,300 wide, against $44,360 across Maine and $49,960 nationally: employers in Portland-South Portland pay within a narrower band.

What to budget for a marketing specialist here

The step from the 25th percentile to the median is $18,190 a year; from the median to the 75th it is $21,110, or about $27,239 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in Portland-South Portland, and the Maine statewide median of $71,980 falls between the 25th percentile and the median.

What a hire really costs in Portland-South Portland

At the $73,420 median, a local hire costs about $94,735 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $21,315 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Portland-South Portland

Of the 17 roles we track in Portland-South Portland, this one ranks #4 by median pay, between recruiters ($78,100) and office managers ($70,240). Project Coordinator is the highest at $105,530.

Measured against the US median, marketing specialists rank #16 of the 17 roles we track in Portland-South Portland (-6.8%), between accountants (-4.6%) and executive assistants (-12.8%). The typical role here is at +2.8%, so, measured against the US, marketing specialists cost less in Portland-South Portland than the area's general pay level would suggest. Marketing specialists hold 5.0% of the jobs in these 17 roles in Portland-South Portland, 4.4% across Maine and 5.7% nationally. That is close to the national mix.

Other areas in Maine

Across the 5 areas of Maine with data for this job, the median runs from $63,600 in Bangor to $73,420 in Portland-South Portland, a gap of $9,820 a year. No other area in Maine has as many marketing specialists, and all 4 others pay less.

Portland-South Portland against other US metro areas

By number of jobs, Portland-South Portland is #84 of 514 US areas for this job. It is one of the larger markets for this job and one of the better-paying ones. Outside Maine, Vallejo and Stockton-Lodi pay just above Portland-South Portland and Palm Bay-Melbourne and Lexington Park just below. All four are within $230 a year of the median in Portland-South Portland. Of the three markets with about as many marketing specialists, one pays more.

Questions

Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.