Marketing Specialist salary in Nashville-Murfreesboro, TN
Marketing specialists earn more in Nashville-Murfreesboro than anywhere else in Tennessee. Expect a median of $77,240 a year1, 10.7% above the Tennessee statewide median of $69,790 and 1.9% below the US median of $78,760. Nationally that is #48 of 516 areas, in the top tenth. With about 5,510 marketing specialists, 42% of the Tennessee total, no area in Tennessee employs more.
BLS occupation 13-1161, area Nashville-Davidson--Murfreesboro--Franklin, TN. Data from the May 2025 release, checked 2026-10-15.
Pay in Nashville-Murfreesboro against Tennessee and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Nashville-Murfreesboro, TN | $44,440 | $77,240 | $184,990 | |
| Tennessee | $39,480 | $69,790 | $134,740 | |
| United States | $43,390 | $78,760 | $155,480 |
Pay is more spread out here than nationally: the top tenth earns $184,990 or more, 4.2 times the bottom tenth, against 3.6 times across the US. Two offers for the same title can sit far apart. The middle half of marketing specialists in Nashville-Murfreesboro earns $58,360–$108,690. The mean ($89,710) is 16% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is $50,330 wide, wider than in Tennessee as a whole ($44,700) and the US ($49,960), so what a marketing specialist earns in Nashville-Murfreesboro depends more on the employer.
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $44,440 | $3,703 | $21.37 | $57,342 |
| 25th percentile | $58,360 | $4,863 | $28.06 | $75,303 |
| Median | $77,240 | $6,437 | $37.13 | $99,665 |
| 75th percentile | $108,690 | $9,058 | $52.25 | $140,245 |
| 90th percentile | $184,990 | $15,416 | $88.94 | $238,697 |
Pay climbs faster above the median than below it here: the 75th percentile is $31,450 over the median, the 25th only $18,880 under it. An offer at the 75th percentile adds about $40,581 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the median and the 75th percentile in Nashville-Murfreesboro, and the Tennessee statewide median of $69,790 falls between the 25th percentile and the median.
What a hire really costs in Nashville-Murfreesboro
At the $77,240 median, a local hire costs about $99,665 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $22,425 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Nashville-Murfreesboro
Of the 17 roles we track in Nashville-Murfreesboro, this one ranks #3 by median pay, between accountants ($78,080) and executive assistants ($73,700). Project Coordinator is the highest at $85,990.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Project Coordinator | +11.3% | 7,950 | |
| Accountant | +1.1% | 11,290 | |
| Marketing Specialist | this role | 5,510 | |
| Executive Assistant | -4.6% | 2,430 | |
| Office Manager | -5.4% | 17,890 |
Measured against the US median, marketing specialists rank #7 of the 17 roles we track in Nashville-Murfreesboro (-1.9%), between medical administrative assistants (-0.8%) and virtual receptionists (-3.2%). The typical role here is at -3.3%, so this job follows the area's general pay level. Marketing specialists hold 4.1% of the jobs in these 17 roles in Nashville-Murfreesboro, 3.6% across Tennessee and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Tennessee
Across the 14 areas of Tennessee with data for this job, the median runs from $53,560 in the East Tennessee nonmetro area to $77,240 in Nashville-Murfreesboro, a gap of $23,680 a year. No other area in Tennessee has as many marketing specialists, and all 13 others pay less.
| Area | Median | vs Nashville-Murfreesboro | Jobs |
|---|---|---|---|
| Nashville-Murfreesboro, TN | this area | 5,510 | |
| Memphis, TN-MS | -7.3% | 1,880 | |
| Chattanooga, TN-GA | -14.0% | 990 | |
| Kingsport-Bristol, TN-VA | -15.3% | 440 | |
| Knoxville, TN | -18.6% | 1,730 | |
| North Central Tennessee (Nonmetro) | -18.8% | 240 | |
| Morristown, TN | -19.2% | 100 |
Nashville-Murfreesboro against other US metro areas
By number of jobs, Nashville-Murfreesboro is #30 of 514 US areas for this job. It is one of the larger markets for this job and one of the better-paying ones. Outside Tennessee, Bend and Burlington pay just above Nashville-Murfreesboro and Rochester and Syracuse just below. All four are within $620 a year of the median in Nashville-Murfreesboro. Of the three markets with about as many marketing specialists, none pays as much.
| Metro area | Median | vs Nashville-Murfreesboro | Jobs | Close in |
|---|---|---|---|---|
| Burlington, NC | +0.8% | 300 | pay | |
| Bend, OR | +0.0% | 510 | pay | |
| Nashville-Murfreesboro, TN | this area | 5,510 | ||
| Rochester, NY | -0.1% | 2,550 | pay | |
| Syracuse, NY | -0.2% | 1,180 | pay | |
| Columbus, OH | -0.3% | 5,880 | jobs | |
| Cleveland, OH | -7.6% | 5,440 | jobs | |
| Riverside-San Bernardino, CA | -9.6% | 5,280 | jobs |
Questions
How much does it cost to hire a marketing specialist in Nashville-Murfreesboro, TN?
About $99,665 a year at the median, or $8,305 a month: $77,240 in pay plus about $22,425 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for marketing specialists in Nashville-Murfreesboro?
Pay here is higher than in three quarters of US areas. The median was $77,240 a year in the May 2025 BLS survey. The 10th percentile was $44,440, the 90th $184,990, and the middle half earned $58,360 to $108,690.
Is Nashville-Murfreesboro the most expensive area in Tennessee for marketing specialists?
Yes. Its median of $77,240 is the highest of 14 areas in Tennessee. Memphis comes next at $71,600.
How many marketing specialists work in Nashville-Murfreesboro?
BLS counts about 5,510 in the May 2025 survey. That is 42% of the Tennessee total of 13,040. No other area in Tennessee has as many.
Does a marketing specialist cost more than an executive assistant in Nashville-Murfreesboro?
Yes: $3,540 a year more at the median. The medians are $77,240 and $73,700.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.