Marketing Specialist salary in Kingston, NY
Hiring a marketing specialist costs less in Kingston than in New York or the country as a whole. The median is $62,710 a year1: 36.4% below the New York statewide median of $98,580 and 20.4% below the US median of $78,760. Nationally it ranks #264 of 516 areas. BLS counts about 260 marketing specialists here: a small pool for a local search.
BLS occupation 13-1161, area Kingston, NY. Data from the May 2025 release, checked 2026-10-15.
Pay in Kingston against New York and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Kingston, NY | $44,760 | $62,710 | $123,700 | |
| New York | $56,070 | $98,580 | $165,920 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in Kingston earns $51,290–$93,310. Pay is tightly grouped: the top tenth starts at $123,700, only 2.8 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($74,580) is 19% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $42,020 wide, against $56,830 across New York and $49,960 nationally: employers in Kingston pay within a narrower band.
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $44,760 | $3,730 | $21.52 | $57,755 |
| 25th percentile | $51,290 | $4,274 | $24.66 | $66,181 |
| Median | $62,710 | $5,226 | $30.15 | $80,916 |
| 75th percentile | $93,310 | $7,776 | $44.86 | $120,400 |
| 90th percentile | $123,700 | $10,308 | $59.47 | $159,613 |
Pay climbs faster above the median than below it here: the 75th percentile is $30,600 over the median, the 25th only $11,420 under it. An offer at the 75th percentile adds about $39,484 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the median and the 75th percentile in Kingston, and the New York statewide median of $98,580 falls between the 75th and 90th percentiles.
What a hire really costs in Kingston
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $18,206 to the $62,710 median and brings it to $80,916 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Kingston
Of the 16 roles we track in Kingston, this one ranks #7 by median pay, between office managers ($66,820) and paralegals ($62,210). Project Coordinator is the highest at $97,770.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Sales Development Representative | +13.6% | 280 | |
| Office Manager | +6.6% | 480 | |
| Marketing Specialist | this role | 260 | |
| Paralegal | -0.8% | 140 | |
| Bookkeeper | -13.1% | 670 |
Measured against the US median, this job is the lowest paid of the 16 roles we track in Kingston (-20.4%); bookkeepers come first (+7.6%). The typical role here is at -2.4%, so, measured against the US, marketing specialists cost less in Kingston than the area's general pay level would suggest. Marketing specialists hold 4.7% of the jobs in these 16 roles in Kingston, 7.3% across New York and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in New York
Across the 16 areas of New York with data for this job, the median runs from $58,410 in Elmira to $100,520 in New York-Newark, a gap of $42,110 a year. Of the 11 areas in New York with more marketing specialists than Kingston, 1 pays less: the Capital/Northern New York nonmetro area ($59,680).
| Area | Median | vs Kingston | Jobs |
|---|---|---|---|
| Binghamton, NY | +5.8% | 340 | |
| Central East New York (Nonmetro) | +4.4% | 530 | |
| Southwest New York (Nonmetro) | +1.7% | 610 | |
| Kingston, NY | this area | 260 | |
| Watertown-Fort Drum, NY | -4.8% | 120 | |
| Capital/Northern New York (Nonmetro) | -4.8% | 370 | |
| Elmira, NY | -6.9% | 120 |
Kingston against other US metro areas
By number of jobs, Kingston is #323 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside New York, Little Rock-North Little Rock and Blacksburg-Christiansburg pay just above Kingston and Norwich-New London and Lawton just below. All four are within $120 a year of the median in Kingston. Of the three markets with about as many marketing specialists, one pays more.
| Metro area | Median | vs Kingston | Jobs | Close in |
|---|---|---|---|---|
| Dalton, GA | +26.0% | 260 | jobs | |
| Blacksburg-Christiansburg, VA | +0.1% | 270 | pay | |
| Little Rock-North Little Rock, AR | +0.1% | 1,400 | pay | |
| Kingston, NY | this area | 260 | ||
| Norwich-New London, CT | -0.0% | 350 | pay | |
| Lawton, OK | -0.2% | 120 | pay | |
| Flagstaff, AZ | -3.5% | 260 | jobs | |
| Charleston, WV | -19.5% | 260 | jobs |
Questions
How much does it cost to hire a marketing specialist in Kingston, NY?
About $80,916 a year at the median, or $6,743 a month: $62,710 in pay plus about $18,206 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do marketing specialists earn in Kingston?
The median was $62,710 a year in the May 2025 BLS survey. The 10th percentile was $44,760, the 90th $123,700, and the middle half earned $51,290 to $93,310.
Is Kingston cheaper than the rest of New York for marketing specialists?
Yes, it costs less: a median of $62,710 against $98,580 statewide. The next area up in New York is the Southwest New York nonmetro area at $63,760, the next down Watertown-Fort Drum at $59,700.
How many marketing specialists work in Kingston?
BLS counts about 260 in the May 2025 survey. 11 areas in New York have more; the closest in size is Binghamton, with about 340.
Does a marketing specialist cost more than a paralegal in Kingston?
Yes: $500 a year more at the median. The medians are $62,710 and $62,210.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-13.