Marketing Specialist salary in the Central East New York nonmetro area
The Central East New York nonmetro area is a lower-cost market for marketing specialists: the median of $65,440 a year1 is 33.6% below the New York statewide median of $98,580, and 16.9% below the US median of $78,760. Among US areas it comes in at #179 of 516. About 530 marketing specialists work here.
BLS occupation 13-1161, area Central East New York nonmetropolitan area. Data from the May 2025 release, checked 2026-10-15.
Pay in the Central East New York nonmetro area against New York and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Central East New York (Nonmetro) | $40,020 | $65,440 | $119,420 | |
| New York | $56,070 | $98,580 | $165,920 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in the Central East New York nonmetro area earns $49,910–$87,750. Pay is tightly grouped: the top tenth starts at $119,420, only 3.0 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($73,940) is 13% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $37,840 wide, against $56,830 across New York and $49,960 nationally: employers in the Central East New York nonmetro area pay within a narrower band.
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $40,020 | $3,335 | $19.24 | $51,639 |
| 25th percentile | $49,910 | $4,159 | $24.00 | $64,400 |
| Median | $65,440 | $5,453 | $31.46 | $84,439 |
| 75th percentile | $87,750 | $7,312 | $42.19 | $113,226 |
| 90th percentile | $119,420 | $9,952 | $57.41 | $154,090 |
An offer at the 75th percentile instead of the median adds $22,310 a year in pay and about $28,787 in employer cost. Going down to the 25th percentile saves $15,530 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the median and the 75th percentile in the Central East New York nonmetro area, and the New York statewide median of $98,580 falls between the 75th and 90th percentiles.
What a hire really costs in the Central East New York nonmetro area
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $18,999 to the $65,440 median and brings it to $84,439 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in the Central East New York nonmetro area
Of the 17 roles we track in the Central East New York nonmetro area, this one ranks #7 by median pay, between office managers ($65,790) and payroll specialists ($56,000). Project Coordinator is the highest at $102,610.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Sales Development Representative | +2.4% | 460 | |
| Office Manager | +0.5% | 1,170 | |
| Marketing Specialist | this role | 530 | |
| Payroll Specialist | -14.4% | 220 | |
| Paralegal | -19.0% | 220 |
Measured against the US median, this job is the lowest paid of the 17 roles we track in the Central East New York nonmetro area (-16.9%); customer support specialists come first (+3.7%). The typical role here is at -3.8%, so, measured against the US, marketing specialists cost less in the Central East New York nonmetro area than the area's general pay level would suggest. Marketing specialists hold 3.9% of the jobs in these 17 roles in the Central East New York nonmetro area, 7.3% across New York and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in New York
Across the 16 areas of New York with data for this job, the median runs from $58,410 in Elmira to $100,520 in New York-Newark, a gap of $42,110 a year. Of the 7 areas in New York with more marketing specialists than the Central East New York nonmetro area, 1 pays less: the Southwest New York nonmetro area ($63,760).
| Area | Median | vs the Central East New York nonmetro area | Jobs |
|---|---|---|---|
| Glens Falls, NY | +10.9% | 170 | |
| Utica-Rome, NY | +7.2% | 460 | |
| Binghamton, NY | +1.4% | 340 | |
| Central East New York (Nonmetro) | this area | 530 | |
| Southwest New York (Nonmetro) | -2.6% | 610 | |
| Kingston, NY | -4.2% | 260 | |
| Watertown-Fort Drum, NY | -8.8% | 120 |
the Central East New York nonmetro area against other US metro areas
By number of jobs, the Central East New York nonmetro area is #173 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside New York, Jackson and Dover pay just above the Central East New York nonmetro area and Kingsport-Bristol and Yuba City just below. All four are within $80 a year of the median in the Central East New York nonmetro area. Of the three markets with about as many marketing specialists, two pay more.
| Metro area | Median | vs the Central East New York nonmetro area | Jobs | Close in |
|---|---|---|---|---|
| Salinas, CA | +7.6% | 540 | jobs | |
| Atlantic City-Hammonton, NJ | +6.6% | 520 | jobs | |
| Dover, DE | +0.1% | 180 | pay | |
| Jackson, MI | +0.1% | 220 | pay | |
| Central East New York (Nonmetro) | this area | 530 | ||
| Kingsport-Bristol, TN-VA | -0.0% | 440 | pay | |
| Yuba City, CA | -0.0% | 110 | pay | |
| Reading, PA | -3.7% | 520 | jobs |
Questions
How much does it cost to hire a marketing specialist in Central East New York (Nonmetro)?
About $84,439 a year at the median, or $7,037 a month: $65,440 in pay plus about $18,999 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do marketing specialists earn in the Central East New York nonmetro area?
The median was $65,440 a year in the May 2025 BLS survey. The 10th percentile was $40,020, the 90th $119,420, and the middle half earned $49,910 to $87,750.
Is the Central East New York nonmetro area cheaper than the rest of New York for marketing specialists?
Yes, it costs less: a median of $65,440 against $98,580 statewide. The next area up in New York is Binghamton at $66,330, the next down the Southwest New York nonmetro area at $63,760.
How many marketing specialists work in the Central East New York nonmetro area?
BLS counts about 530 in the May 2025 survey. 7 areas in New York have more; the closest in size is the Southwest New York nonmetro area, with about 610.
Does a marketing specialist cost more than a payroll specialist in the Central East New York nonmetro area?
Yes: $9,440 a year more at the median. The medians are $65,440 and $56,000.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.