Marketing Specialist salary in Flagstaff, AZ
Hiring a marketing specialist costs less in Flagstaff than in Arizona or the country as a whole. The median is $60,530 a year1: 15.9% below the Arizona statewide median of $71,940 and 23.1% below the US median of $78,760. Nationally it ranks #337 of 516 areas. BLS counts about 260 marketing specialists here, 2% of the Arizona total: a small pool for a local search.
BLS occupation 13-1161, area Flagstaff, AZ. Data from the May 2025 release, checked 2026-10-15.
Pay in Flagstaff against Arizona and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Flagstaff, AZ | $37,330 | $60,530 | $95,270 | |
| Arizona | $41,110 | $71,940 | $136,430 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in Flagstaff earns $47,430–$78,250. Pay is tightly grouped: the top tenth starts at $95,270, only 2.6 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($67,470) is 11% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $30,820 wide, against $47,820 across Arizona and $49,960 nationally: employers in Flagstaff pay within a narrower band.
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $37,330 | $3,111 | $17.95 | $48,168 |
| 25th percentile | $47,430 | $3,952 | $22.80 | $61,200 |
| Median | $60,530 | $5,044 | $29.10 | $78,103 |
| 75th percentile | $78,250 | $6,521 | $37.62 | $100,968 |
| 90th percentile | $95,270 | $7,939 | $45.80 | $122,929 |
The step from the 25th percentile to the median is $13,100 a year; from the median to the 75th it is $17,720, or about $22,865 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the 75th and 90th percentiles in Flagstaff, and the Arizona statewide median of $71,940 falls between the median and the 75th percentile. An offer at the national rate would beat what three quarters of local marketing specialists earn.
What a hire really costs in Flagstaff
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $17,573 to the $60,530 median and brings it to $78,103 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Flagstaff
Of the 16 roles we track in Flagstaff, this one ranks #7 by median pay, between office managers ($61,640) and payroll specialists ($53,390). Accountant is the highest at $77,980.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Recruiter | +4.8% | 310 | |
| Office Manager | +1.8% | 630 | |
| Marketing Specialist | this role | 260 | |
| Payroll Specialist | -11.8% | 60 | |
| Paralegal | -15.5% | 90 |
Measured against the US median, marketing specialists rank #15 of the 16 roles we track in Flagstaff (-23.1%), between paralegals (-18.7%) and project coordinators (-23.8%). The typical role here is at -7.9%, so, measured against the US, marketing specialists cost less in Flagstaff than the area's general pay level would suggest. Marketing specialists hold 5.0% of the jobs in these 16 roles in Flagstaff, 4.5% across Arizona and 5.7% nationally. That is close to the national mix.
Other areas in Arizona
Across the 8 areas of Arizona with data for this job, the median runs from $50,190 in the Arizona nonmetro area to $74,590 in Phoenix-Mesa, a gap of $24,400 a year. Of the 2 areas in Arizona with more marketing specialists than Flagstaff, 1 pays less: Tucson, AZ ($59,540).
| Area | Median | vs Flagstaff | Jobs |
|---|---|---|---|
| Phoenix-Mesa, AZ | +23.2% | 12,220 | |
| Sierra Vista-Douglas, AZ | +1.9% | 100 | |
| Prescott Valley-Prescott, AZ | +0.8% | 250 | |
| Flagstaff, AZ | this area | 260 | |
| Tucson, AZ | -1.6% | 1,550 | |
| Yuma, AZ | -4.3% | 190 | |
| Lake Havasu City-Kingman, AZ | -14.8% | 160 |
Flagstaff against other US metro areas
By number of jobs, Flagstaff is #322 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Arizona, El Centro and Santa Fe pay just above Flagstaff and Grand Forks and Macon-Bibb County just below. All four are within $30 a year of the median in Flagstaff. Of the three markets with about as many marketing specialists, two pay more.
| Metro area | Median | vs Flagstaff | Jobs | Close in |
|---|---|---|---|---|
| Dalton, GA | +30.6% | 260 | jobs | |
| Kingston, NY | +3.6% | 260 | jobs | |
| Santa Fe, NM | +0.0% | 150 | pay | |
| El Centro, CA | +0.0% | 100 | pay | |
| Flagstaff, AZ | this area | 260 | ||
| Grand Forks, ND-MN | +0.0% | 190 | pay | |
| Macon-Bibb County, GA | -0.0% | 280 | pay | |
| Charleston, WV | -16.6% | 260 | jobs |
Questions
How much does it cost to hire a marketing specialist in Flagstaff, AZ?
About $78,103 a year at the median, or $6,509 a month: $60,530 in pay plus about $17,573 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for marketing specialists in Flagstaff?
The median was $60,530 a year in the May 2025 BLS survey. The 10th percentile was $37,330, the 90th $95,270, and the middle half earned $47,430 to $78,250.
Is Flagstaff cheaper than the rest of Arizona for marketing specialists?
Yes, it costs less: a median of $60,530 against $71,940 statewide. The next area up in Arizona is Prescott Valley-Prescott at $61,010, the next down Tucson at $59,540.
How many marketing specialists work in Flagstaff?
BLS counts about 260 in the May 2025 survey. That is 2% of the Arizona total of 15,850. Only Phoenix-Mesa and Tucson have more in Arizona.
Does a marketing specialist cost more than a payroll specialist in Flagstaff?
Yes: $7,140 a year more at the median. The medians are $60,530 and $53,390.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-13.