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Marketing Specialist salary in the North Northeastern Ohio nonmetro area

The North Northeastern Ohio nonmetro area is a lower-cost market for marketing specialists: the median of $60,900 a year1 is 16.3% below the Ohio statewide median of $72,790, and 22.7% below the US median of $78,760. Among US areas it comes in at #326 of 516. BLS counts about 690 people in this job here, 3% of the Ohio total.

$5,075median pay per month in the North Northeastern Ohio nonmetro area
$6,548employer cost per month with benefits
$29.28median pay per hour
690people in this job in the North Northeastern Ohio nonmetro area

BLS occupation 13-1161, area North Northeastern Ohio nonmetropolitan area (noncontiguous). Data from the May 2025 release, checked 2026-10-15.

Pay in the North Northeastern Ohio nonmetro area against Ohio and the US

Range10thMedian90th
North Northeastern Ohio (Nonmetro)$36,650$60,900$125,770
Ohio$39,860$72,790$129,270
United States$43,390$78,760$155,480
10th to 90th percentilemiddle half (25th to 75th)median

The middle half of marketing specialists in the North Northeastern Ohio nonmetro area earns $45,200–$83,170. The top tenth earns $125,770 or more, 3.4 times the bottom tenth, close to the US pattern of 3.6 times. The mean ($69,640) is 14% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $37,970 wide, against $45,650 across Ohio and $49,960 nationally: employers in the North Northeastern Ohio nonmetro area pay within a narrower band.

What to budget for a marketing specialist here

Point in the local rangePer yearPer monthPer hourEmployer cost per year
10th percentile$36,650$3,054$17.62$47,290
25th percentile$45,200$3,767$21.73$58,323
Median$60,900$5,075$29.28$78,581
75th percentile$83,170$6,931$39.99$107,316
90th percentile$125,770$10,481$60.47$162,284

The step from the 25th percentile to the median is $15,700 a year; from the median to the 75th it is $22,270, or about $28,735 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in the North Northeastern Ohio nonmetro area, and the Ohio statewide median of $72,790 falls there too.

What a hire really costs in the North Northeastern Ohio nonmetro area

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $17,681 to the $60,900 median and brings it to $78,581 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.

$78,581local hire, first year incl. benefits
$13,888remote hire, first year incl. fee
$64,693difference in year one
82%of the local cost saved

Other roles in the North Northeastern Ohio nonmetro area

Of the 17 roles we track in the North Northeastern Ohio nonmetro area, this one ranks #4 by median pay, between recruiters ($63,610) and executive assistants ($59,570). Project Coordinator is the highest at $84,590.

The 5 roles closest in pay. All 17 roles in North Northeastern Ohio (Nonmetro)
RoleMedianvs marketing specialistJobs
Accountant
$71,130
+16.8%1,630
Recruiter
$63,610
+4.4%990
Marketing Specialist
$60,900
this role690
Executive Assistant
$59,570
-2.2%330
Office Manager
$59,510
-2.3%1,890

Measured against the US median, marketing specialists rank #15 of the 17 roles we track in the North Northeastern Ohio nonmetro area (-22.7%), between executive assistants (-22.2%) and sales development representatives (-23.0%). The typical role here is at -14.5%, so, measured against the US, marketing specialists cost less in the North Northeastern Ohio nonmetro area than the area's general pay level would suggest. Marketing specialists hold 3.9% of the jobs in these 17 roles in the North Northeastern Ohio nonmetro area, 5.3% across Ohio and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Ohio

Across the 16 areas of Ohio with data for this job, the median runs from $56,550 in Mansfield to $77,010 in Columbus, a gap of $20,460 a year. All 6 areas in Ohio with more marketing specialists than the North Northeastern Ohio nonmetro area also pay more, among them Cincinnati, OH-KY ($75,750) and Columbus, OH ($77,010).

AreaMedianvs the North Northeastern Ohio nonmetro areaJobs
Lima, OH
$61,560
+1.1%130
Springfield, OH
$61,210
+0.5%100
Eastern Ohio (Nonmetro)
$61,020
+0.2%350
North Northeastern Ohio (Nonmetro)
$60,900
this area690
Sandusky, OH
$60,110
-1.3%180
Youngstown-Warren, OH
$59,700
-2.0%410
Canton-Massillon, OH
$59,660
-2.0%580

the North Northeastern Ohio nonmetro area against other US metro areas

By number of jobs, the North Northeastern Ohio nonmetro area is #137 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Ohio, Augusta-Richmond County and Prescott Valley-Prescott pay just above the North Northeastern Ohio nonmetro area and Sebastian-Vero Beach and Ocala just below. All four are within $110 a year of the median in the North Northeastern Ohio nonmetro area. Of the three markets with about as many marketing specialists, all three pay more.

Metro areaMedianvs the North Northeastern Ohio nonmetro areaJobsClose in
Charlottesville, VA
$72,010
+18.2%700jobs
Savannah, GA
$70,860
+16.4%690jobs
Appleton, WI
$65,110
+6.9%690jobs
Prescott Valley-Prescott, AZ
$61,010
+0.2%250pay
Augusta-Richmond County, GA-SC
$60,920
+0.0%680pay
North Northeastern Ohio (Nonmetro)
$60,900
this area690
Sebastian-Vero Beach, FL
$60,880
-0.0%220pay
Ocala, FL
$60,820
-0.1%440pay

Questions

How much does it cost to hire a marketing specialist in North Northeastern Ohio (Nonmetro)?

About $78,581 a year at the median, or $6,548 a month: $60,900 in pay plus about $17,681 in benefits and payroll taxes. Recruiting, equipment and office space are extra.

What do marketing specialists earn in the North Northeastern Ohio nonmetro area?

The median was $60,900 a year in the May 2025 BLS survey. The 10th percentile was $36,650, the 90th $125,770, and the middle half earned $45,200 to $83,170.

Is the North Northeastern Ohio nonmetro area cheaper than the rest of Ohio for marketing specialists?

Yes, it costs less: a median of $60,900 against $72,790 statewide. The next area up in Ohio is the Eastern Ohio nonmetro area at $61,020, the next down Sandusky at $60,110.

How many marketing specialists work in the North Northeastern Ohio nonmetro area?

BLS counts about 690 in the May 2025 survey. That is 3% of the Ohio total of 27,370. 6 areas in Ohio have more; the closest in size is Toledo, with about 1,080.

Does a marketing specialist cost more than an executive assistant in the North Northeastern Ohio nonmetro area?

Yes: $1,330 a year more at the median. The medians are $60,900 and $59,570.

Sources

4 sources, with links
  1. BLS OEWS May 2025, 13-1161: bls.gov
  2. BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
  3. Stafka pricing: stafka.com
  4. Deel pricing, contractor management: deel.com

How these pages are built: methodology and data sources. Last updated 2026-11-12.