Marketing Specialist salary in the Eastern Ohio nonmetro area

Pay in the Eastern Ohio nonmetro area against Ohio and the US

The middle half of marketing specialists in the Eastern Ohio nonmetro area earns $45,750–$78,640. Pay is tightly grouped: the top tenth starts at $100,810, only 2.7 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($67,080) is 10% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $32,890 wide, against $45,650 across Ohio and $49,960 nationally: employers in the Eastern Ohio nonmetro area pay within a narrower band.

What to budget for a marketing specialist here

The step from the 25th percentile to the median is $15,270 a year; from the median to the 75th it is $17,620, or about $22,735 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the 75th and 90th percentiles in the Eastern Ohio nonmetro area, and the Ohio statewide median of $72,790 falls between the median and the 75th percentile. An offer at the national rate would beat what three quarters of local marketing specialists earn.

What a hire really costs in the Eastern Ohio nonmetro area

At the $61,020 median, a local hire costs about $78,735 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $17,715 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in the Eastern Ohio nonmetro area

Of the 17 roles we track in the Eastern Ohio nonmetro area, this one ranks #4 by median pay, between recruiters ($64,840) and executive assistants ($60,150). Project Coordinator is the highest at $82,950.

Measured against the US median, marketing specialists rank #16 of the 17 roles we track in the Eastern Ohio nonmetro area (-22.5%), between paralegals (-21.5%) and sales development representatives (-22.6%). The typical role here is at -10.8%, so, measured against the US, marketing specialists cost less in the Eastern Ohio nonmetro area than the area's general pay level would suggest. Marketing specialists hold 3.5% of the jobs in these 17 roles in the Eastern Ohio nonmetro area, 5.3% across Ohio and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Ohio

Across the 16 areas of Ohio with data for this job, the median runs from $56,550 in Mansfield to $77,010 in Columbus, a gap of $20,460 a year. Of the 11 areas in Ohio with more marketing specialists than the Eastern Ohio nonmetro area, 4 pay less, the largest of them the North Northeastern Ohio nonmetro area ($60,900), Canton-Massillon, OH ($59,660) and the Southern Ohio nonmetro area ($59,260).

the Eastern Ohio nonmetro area against other US metro areas

By number of jobs, the Eastern Ohio nonmetro area is #248 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Ohio, State College and Manhattan pay just above the Eastern Ohio nonmetro area and Prescott Valley-Prescott and Augusta-Richmond County just below. All four are within $100 a year of the median in the Eastern Ohio nonmetro area. Of the three markets with about as many marketing specialists, all three pay more.

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How these pages are built: methodology and data sources. Last updated 2026-11-12.