Marketing Specialist salary in the Southern Ohio nonmetro area

Pay in the Southern Ohio nonmetro area against Ohio and the US

The middle half of marketing specialists in the Southern Ohio nonmetro area earns $44,140–$76,230. Pay is tightly grouped: the top tenth starts at $102,990, only 2.8 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($64,970) is 10% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $32,090 wide, against $45,650 across Ohio and $49,960 nationally: employers in the Southern Ohio nonmetro area pay within a narrower band.

What to budget for a marketing specialist here

The step from the 25th percentile to the median is $15,120 a year; from the median to the 75th it is $16,970, or about $21,897 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the 75th and 90th percentiles in the Southern Ohio nonmetro area, and the Ohio statewide median of $72,790 falls between the median and the 75th percentile. An offer at the national rate would beat what three quarters of local marketing specialists earn.

What a hire really costs in the Southern Ohio nonmetro area

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $17,205 to the $59,260 median and brings it to $76,465 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in the Southern Ohio nonmetro area

Of the 17 roles we track in the Southern Ohio nonmetro area, this one ranks #7 by median pay, between office managers ($59,910) and payroll specialists ($51,300). Project Coordinator is the highest at $82,910.

Measured against the US median, this job is the lowest paid of the 17 roles we track in the Southern Ohio nonmetro area (-24.8%); e-commerce order specialists come first (-3.6%). The typical role here is at -12.8%, so, measured against the US, marketing specialists cost less in the Southern Ohio nonmetro area than the area's general pay level would suggest. Marketing specialists hold 3.7% of the jobs in these 17 roles in the Southern Ohio nonmetro area, 5.3% across Ohio and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Ohio

Across the 16 areas of Ohio with data for this job, the median runs from $56,550 in Mansfield to $77,010 in Columbus, a gap of $20,460 a year. All 9 areas in Ohio with more marketing specialists than the Southern Ohio nonmetro area also pay more, among them Cincinnati, OH-KY ($75,750) and Columbus, OH ($77,010).

the Southern Ohio nonmetro area against other US metro areas

By number of jobs, the Southern Ohio nonmetro area is #203 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Ohio, Houma-Bayou Cane and Florence pay just above the Southern Ohio nonmetro area and Huntsville and Ogden just below. All four are within $120 a year of the median in the Southern Ohio nonmetro area. Of the three markets with about as many marketing specialists, two pay more.

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How these pages are built: methodology and data sources. Last updated 2026-11-12.