Marketing Specialist salary in Burlington-South Burlington, VT
Burlington-South Burlington pays marketing specialists close to the Vermont norm. The median is $74,690 a year1, about level with the Vermont statewide median of $74,880 and 5.2% below the US median of $78,760. That is in the top quarter of US areas (#72 of 516). With about 410 marketing specialists, 48% of the Vermont total, no area in Vermont employs more.
BLS occupation 13-1161, area Burlington-South Burlington, VT. Data from the May 2025 release, checked 2026-10-15.
Pay in Burlington-South Burlington against Vermont and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Burlington-South Burlington, VT | $51,820 | $74,690 | $118,190 | |
| Vermont | $50,700 | $74,880 | $110,230 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in Burlington-South Burlington earns $60,940–$94,010. Pay is tightly grouped: the top tenth starts at $118,190, only 2.3 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. From the 25th to the 75th percentile, the local range is $33,070 wide, between the figure for Vermont ($28,700) and the US figure ($49,960).
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $51,820 | $4,318 | $24.91 | $66,865 |
| 25th percentile | $60,940 | $5,078 | $29.30 | $78,632 |
| Median | $74,690 | $6,224 | $35.91 | $96,374 |
| 75th percentile | $94,010 | $7,834 | $45.20 | $121,303 |
| 90th percentile | $118,190 | $9,849 | $56.82 | $152,503 |
The step from the 25th percentile to the median is $13,750 a year; from the median to the 75th it is $19,320, or about $24,929 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the median and the 75th percentile in Burlington-South Burlington, and the Vermont statewide median of $74,880 falls there too.
What a hire really costs in Burlington-South Burlington
At the $74,690 median, a local hire costs about $96,374 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $21,684 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Burlington-South Burlington
Of the 16 roles we track in Burlington-South Burlington, this one ranks #5 by median pay, between recruiters ($78,920) and executive assistants ($73,240). Project Coordinator is the highest at $85,410.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Sales Development Representative | +6.7% | 500 | |
| Recruiter | +5.7% | 600 | |
| Marketing Specialist | this role | 410 | |
| Executive Assistant | -1.9% | 300 | |
| Paralegal | -4.7% | 300 |
Measured against the US median, marketing specialists rank #15 of the 16 roles we track in Burlington-South Burlington (-5.2%), between executive assistants (-4.4%) and project coordinators (-16.5%). The typical role here is at +5.3%, so, measured against the US, marketing specialists cost less in Burlington-South Burlington than the area's general pay level would suggest. Marketing specialists hold 4.4% of the jobs in the 15 of these roles with a job count in Burlington-South Burlington, 3.7% across Vermont and 5.8% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Vermont
Across the 3 areas of Vermont with data for this job, the median runs from $73,000 in the Southern Vermont nonmetro area to $76,920 in the Northern Vermont nonmetro area, a gap of $3,920 a year. No other area in Vermont has as many marketing specialists, and 1 of the other 2 pays less.
| Area | Median | vs Burlington-South Burlington | Jobs |
|---|---|---|---|
| Northern Vermont (Nonmetro) | +3.0% | 230 | |
| Burlington-South Burlington, VT | this area | 410 | |
| Southern Vermont (Nonmetro) | -2.3% | 200 |
Burlington-South Burlington against other US metro areas
By number of jobs, Burlington-South Burlington is #205 of 514 US areas for this job. It is a mid-sized market, and its pay is in the top quarter of US areas. Outside Vermont, New Haven and Tampa-St. Petersburg pay just above Burlington-South Burlington and Las Vegas-Henderson and Baltimore-Columbia just below. All four are within $520 a year of the median in Burlington-South Burlington. Of the three markets with about as many marketing specialists, none pays as much.
| Metro area | Median | vs Burlington-South Burlington | Jobs | Close in |
|---|---|---|---|---|
| Tampa-St. Petersburg, FL | +0.7% | 8,420 | pay | |
| New Haven, CT | +0.1% | 1,230 | pay | |
| Burlington-South Burlington, VT | this area | 410 | ||
| Las Vegas-Henderson, NV | -0.0% | 4,600 | pay | |
| Baltimore-Columbia, MD | -0.1% | 5,920 | pay | |
| Springfield, IL | -12.9% | 410 | jobs | |
| Flint, MI | -19.7% | 410 | jobs | |
| Beaumont-Port Arthur, TX | -29.7% | 410 | jobs |
Questions
How much does it cost to hire a marketing specialist in Burlington-South Burlington, VT?
About $96,374 a year at the median, or $8,031 a month: $74,690 in pay plus about $21,684 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for marketing specialists in Burlington-South Burlington?
Pay here is higher than in three quarters of US areas. The median was $74,690 a year in the May 2025 BLS survey. The 10th percentile was $51,820, the 90th $118,190, and the middle half earned $60,940 to $94,010.
Is Burlington-South Burlington cheaper than the rest of Vermont for marketing specialists?
About the same: a median of $74,690 against $74,880 statewide. The next area up in Vermont is the Northern Vermont nonmetro area at $76,920, the next down the Southern Vermont nonmetro area at $73,000.
How many marketing specialists work in Burlington-South Burlington?
BLS counts about 410 in the May 2025 survey. That is 48% of the Vermont total of 860. No other area in Vermont has as many.
Does a marketing specialist cost more than an executive assistant in Burlington-South Burlington?
Yes: $1,450 a year more at the median. The medians are $74,690 and $73,240.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.