Marketing Specialist salary in Springfield, IL

Pay in Springfield against Illinois and the US

The middle half of marketing specialists in Springfield earns $51,280–$90,550. Pay is tightly grouped: the top tenth starts at $118,730, only 2.7 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($73,920) is 14% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $39,270 wide, against $44,590 across Illinois and $49,960 nationally: employers in Springfield pay within a narrower band.

What to budget for a marketing specialist here

Pay climbs faster above the median than below it here: the 75th percentile is $25,460 over the median, the 25th only $13,810 under it. An offer at the 75th percentile adds about $32,852 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in Springfield, and the Illinois statewide median of $79,120 falls there too.

What a hire really costs in Springfield

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $18,897 to the $65,090 median and brings it to $83,987 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Springfield

Of the 16 roles we track in Springfield, this one ranks #5 by median pay, between executive assistants ($73,510) and office managers ($63,250). Project Coordinator is the highest at $100,030.

Measured against the US median, this job is the lowest paid of the 16 roles we track in Springfield (-17.4%); data entry specialists come first (+7.0%). The typical role here is at -3.1%, so, measured against the US, marketing specialists cost less in Springfield than the area's general pay level would suggest. Marketing specialists hold 3.4% of the jobs in these 16 roles in Springfield, 6.7% across Illinois and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Illinois

Across the 11 areas of Illinois with data for this job, the median runs from $44,860 in the West Central Illinois nonmetro area to $80,400 in Chicago-Naperville, a gap of $35,540 a year. Of the 5 areas in Illinois with more marketing specialists than Springfield, 3 pay less: the West Central Illinois nonmetro area ($44,860), Rockford, IL ($61,810) and the Northwest Illinois nonmetro area ($62,180).

Springfield against other US metro areas

By number of jobs, Springfield is #207 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Illinois, Appleton and Cape Coral-Fort Myers pay just above Springfield and Wausau and York-Hanover just below. All four are within $90 a year of the median in Springfield. Of the three markets with about as many marketing specialists, one pays more.

Questions

Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.