Marketing Specialist salary in the South Illinois nonmetro area

Pay in the South Illinois nonmetro area against Illinois and the US

The middle half of marketing specialists in the South Illinois nonmetro area earns $45,720–$80,420. Pay is tightly grouped: the top tenth starts at $109,790, only 3.2 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($66,910) is 11% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $34,700 wide, against $44,590 across Illinois and $49,960 nationally: employers in the South Illinois nonmetro area pay within a narrower band.

What to budget for a marketing specialist here

The step from the 25th percentile to the median is $14,830 a year; from the median to the 75th it is $19,870, or about $25,639 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in the South Illinois nonmetro area, and the Illinois statewide median of $79,120 falls there too.

What a hire really costs in the South Illinois nonmetro area

At the $60,550 median, a local hire costs about $78,129 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $17,579 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in the South Illinois nonmetro area

Of the 16 roles we track in the South Illinois nonmetro area, this one ranks #4 by median pay, between recruiters ($63,380) and office managers ($57,630). Project Coordinator is the highest at $91,680.

Measured against the US median, marketing specialists rank #14 of the 16 roles we track in the South Illinois nonmetro area (-23.1%), between administrative assistants (-22.1%) and sales development representatives (-27.0%). The typical role here is at -16.6%, so, measured against the US, marketing specialists cost less in the South Illinois nonmetro area than the area's general pay level would suggest. Marketing specialists hold 3.1% of the jobs in the 15 of these roles with a job count in the South Illinois nonmetro area, 6.8% across Illinois and 5.8% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Illinois

Across the 11 areas of Illinois with data for this job, the median runs from $44,860 in the West Central Illinois nonmetro area to $80,400 in Chicago-Naperville, a gap of $35,540 a year. Of the 8 areas in Illinois with more marketing specialists than the South Illinois nonmetro area, 1 pays less: the West Central Illinois nonmetro area ($44,860).

the South Illinois nonmetro area against other US metro areas

By number of jobs, the South Illinois nonmetro area is #261 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Illinois, Santa Fe and Erie pay just above the South Illinois nonmetro area and El Centro and Flagstaff just below. All four are within $150 a year of the median in the South Illinois nonmetro area. Of the three markets with about as many marketing specialists, all three pay more.

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How these pages are built: methodology and data sources. Last updated 2026-11-12.