Cost of hiring a marketing specialist in Dallas-Fort Worth, TX
For this job Dallas-Fort Worth sits between the state and national figures, with a median of $75,240 a year[1]. That is 3.8% above the Texas statewide median of $72,520, and 4.5% below the US median of $78,760. That is in the top quarter of US areas (#69 of 516). With about 20,900 marketing specialists, 33% of the Texas total, no area in Texas employs more.
BLS occupation 13-1161, area Dallas-Fort Worth-Arlington, TX. Data from the May 2025 release, checked 2026-10-15.
Pay in Dallas-Fort Worth against Texas and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Dallas-Fort Worth, TX | $42,710 | $75,240 | $142,480 | |
| Texas | $37,640 | $72,520 | $135,710 | |
| United States | $43,390 | $78,760 | $155,480 |
Marketing specialists at the 90th percentile earn $142,480, 3.3 times the 10th percentile; the US ratio is 3.6. The middle half of marketing specialists in Dallas-Fort Worth earns $59,240–$102,490. The mean ($84,070) is 12% over the median, so a group of high earners pulls the average up; price a typical hire from the median.
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $42,710 | $3,559 | $20.53 | $61,014 |
| 25th percentile | $59,240 | $4,937 | $28.48 | $84,629 |
| Median | $75,240 | $6,270 | $36.17 | $107,486 |
| 75th percentile | $102,490 | $8,541 | $49.27 | $146,414 |
| 90th percentile | $142,480 | $11,873 | $68.50 | $203,543 |
The step from the 25th percentile to the median is $16,000 a year; from the median to the 75th it is $27,250, or about $38,929 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
What a hire really costs in Dallas-Fort Worth
Pay is only part of it. Benefits and payroll taxes are 30.0% of total compensation in US private industry[2], which adds about $32,246 to the $75,240 median and brings it to $107,486 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee[3]; Deel's contractor plan is the default payroll tool[4].
Other roles in Dallas-Fort Worth
Of the 17 roles we track in Dallas-Fort Worth, this one ranks #4 by median pay. Project Coordinator is the highest at $98,900 and Virtual Receptionist the lowest at $37,060.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Project Coordinator | +31.4% | 43,120 | |
| Accountant | +9.8% | 37,450 | |
| Executive Assistant | +6.6% | 8,290 | |
| Marketing Specialist | this role | 20,900 | |
| Office Manager | -2.9% | 45,710 | |
| Recruiter | -6.0% | 29,190 | |
| Sales Development Representative | -15.9% | 43,560 | |
| Paralegal | -16.0% | 8,320 | |
| Payroll Specialist | -19.9% | 3,800 | |
| HR Assistant | -30.7% | 1,630 | |
| Bookkeeper | -31.3% | 34,930 | |
| Administrative Assistant | -36.9% | 37,550 | |
| Medical Administrative Assistant | -39.4% | 21,700 | |
| E-commerce Order Specialist | -39.4% | 1,890 | |
| Customer Support Specialist | -40.2% | 96,930 | |
| Data Entry Specialist | -42.7% | 5,610 | |
| Virtual Receptionist | -50.7% | 21,380 |
Other areas in Texas
Across the 31 areas of Texas with data for this job, the median runs from $47,220 in Laredo to $80,460 in Austin-Round Rock, a gap of $33,240 a year.
| Area | Median | vs Dallas-Fort Worth | Jobs |
|---|---|---|---|
| Austin-Round Rock, TX | +6.9% | 8,270 | |
| Dallas-Fort Worth, TX | this area | 20,900 | |
| Midland, TX | -3.6% | 250 | |
| Houston-Pasadena, TX | -10.5% | 14,480 | |
| San Antonio-New Braunfels, TX | -12.3% | 4,140 | |
| Northwestern Region of Texas (Nonmetro) | -17.9% | 290 | |
| College Station-Bryan, TX | -18.1% | 380 |
Questions
How much does it cost to hire a marketing specialist in Dallas-Fort Worth, TX?
About $107,486 a year at the median, or $8,957 a month: $75,240 in pay plus benefits and payroll taxes at the 30% share of total compensation in US private industry (June 2026). Recruiting, equipment and office space are extra.
What do marketing specialists earn in Dallas-Fort Worth?
The median was $75,240 a year in the May 2025 BLS survey. The 10th percentile was $42,710, the 90th $142,480, and the middle half earned $59,240 to $102,490.
Is Dallas-Fort Worth cheaper than the rest of Texas for marketing specialists?
No, it costs more: a median of $75,240 against $72,520 statewide. Austin-Round Rock pays the most ($80,460) and Laredo the least ($47,220).
How many marketing specialists work in Dallas-Fort Worth?
BLS counts about 20,900 in the May 2025 survey. That is 33% of the Texas total of 63,350.
Does a marketing specialist cost more than an office manager in Dallas-Fort Worth?
Yes: $2,170 a year more at the median. The medians are $75,240 and $73,070.
Sources
- BLS OEWS May 2025, 13-1161: https://www.bls.gov/oes/current/oes131161.htm
- BLS Employer Costs for Employee Compensation, private industry, June 2026: https://www.bls.gov/news.release/ecec.nr0.htm
- Silkstaff pricing: https://silkstaff.com/#pricing
- Deel pricing, contractor management: https://www.deel.com/pricing/
How these pages are built: methodology and data sources. Last updated 2026-11-06.