Marketing Specialist salary in the West Northwestern Ohio nonmetro area

Pay in the West Northwestern Ohio nonmetro area against Ohio and the US

The middle half of marketing specialists in the West Northwestern Ohio nonmetro area earns $48,410–$82,410. The top tenth earns $126,440 or more, 3.3 times the bottom tenth, close to the US pattern of 3.6 times. The mean ($72,390) is 15% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $34,000 wide, against $45,650 across Ohio and $49,960 nationally: employers in the West Northwestern Ohio nonmetro area pay within a narrower band.

What to budget for a marketing specialist here

The step from the 25th percentile to the median is $14,720 a year; from the median to the 75th it is $19,280, or about $24,877 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in the West Northwestern Ohio nonmetro area, and the Ohio statewide median of $72,790 falls there too.

What a hire really costs in the West Northwestern Ohio nonmetro area

At the $63,130 median, a local hire costs about $81,458 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $18,328 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in the West Northwestern Ohio nonmetro area

Of the 16 roles we track in the West Northwestern Ohio nonmetro area, this one ranks #4 by median pay, between recruiters ($69,520) and executive assistants ($62,620). Project Coordinator is the highest at $87,260.

Measured against the US median, this job is the lowest paid of the 16 roles we track in the West Northwestern Ohio nonmetro area (-19.8%); customer support specialists come first (+0.7%). The typical role here is at -8.6%, so, measured against the US, marketing specialists cost less in the West Northwestern Ohio nonmetro area than the area's general pay level would suggest. Marketing specialists hold 4.0% of the jobs in these 16 roles in the West Northwestern Ohio nonmetro area, 5.4% across Ohio and 5.8% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Ohio

Across the 16 areas of Ohio with data for this job, the median runs from $56,550 in Mansfield to $77,010 in Columbus, a gap of $20,460 a year. Of the 7 areas in Ohio with more marketing specialists than the West Northwestern Ohio nonmetro area, 2 pay less: Toledo, OH ($62,950) and the North Northeastern Ohio nonmetro area ($60,900).

the West Northwestern Ohio nonmetro area against other US metro areas

By number of jobs, the West Northwestern Ohio nonmetro area is #143 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Ohio, Tulsa and Oklahoma City pay just above the West Northwestern Ohio nonmetro area and Walla Walla and Oshkosh-Neenah just below. All four are within $70 a year of the median in the West Northwestern Ohio nonmetro area. Of the three markets with about as many marketing specialists, two pay more.

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How these pages are built: methodology and data sources. Last updated 2026-11-12.