Marketing Specialist salary in the Southeast Oklahoma nonmetro area
Hiring a marketing specialist costs less in the Southeast Oklahoma nonmetro area than in Oklahoma or the country as a whole. The median is $52,000 a year1: 16.0% below the Oklahoma statewide median of $61,940 and 34.0% below the US median of $78,760. Nationally that is #470 of 516 areas, in the bottom tenth. About 400 marketing specialists work here, 6% of the Oklahoma total.
BLS occupation 13-1161, area Southeast Oklahoma nonmetropolitan area. Data from the May 2025 release, checked 2026-10-15.
Pay in the Southeast Oklahoma nonmetro area against Oklahoma and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Southeast Oklahoma (Nonmetro) | $32,340 | $52,000 | $94,740 | |
| Oklahoma | $33,890 | $61,940 | $114,010 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in the Southeast Oklahoma nonmetro area earns $41,770–$70,040. Pay is tightly grouped: the top tenth starts at $94,740, only 2.9 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($59,630) is 15% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $28,270 wide, against $37,380 across Oklahoma and $49,960 nationally: employers in the Southeast Oklahoma nonmetro area pay within a narrower band.
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $32,340 | $2,695 | $15.55 | $41,729 |
| 25th percentile | $41,770 | $3,481 | $20.08 | $53,897 |
| Median | $52,000 | $4,333 | $25.00 | $67,097 |
| 75th percentile | $70,040 | $5,837 | $33.67 | $90,374 |
| 90th percentile | $94,740 | $7,895 | $45.55 | $122,245 |
Pay climbs faster above the median than below it here: the 75th percentile is $18,040 over the median, the 25th only $10,230 under it. An offer at the 75th percentile adds about $23,277 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the 75th and 90th percentiles in the Southeast Oklahoma nonmetro area, and the Oklahoma statewide median of $61,940 falls between the median and the 75th percentile. An offer at the national rate would beat what three quarters of local marketing specialists earn.
What a hire really costs in the Southeast Oklahoma nonmetro area
At the $52,000 median, a local hire costs about $67,097 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $15,097 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in the Southeast Oklahoma nonmetro area
Of the 17 roles we track in the Southeast Oklahoma nonmetro area, this one ranks #8 by median pay, between executive assistants ($52,000) and payroll specialists ($46,190). Project Coordinator is the highest at $74,390.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Paralegal | +5.2% | 120 | |
| Executive Assistant | +0.0% | 220 | |
| Marketing Specialist | this role | 400 | |
| Payroll Specialist | -11.2% | 270 | |
| E-commerce Order Specialist | -16.8% | 40 |
Measured against the US median, this job is the lowest paid of the 17 roles we track in the Southeast Oklahoma nonmetro area (-34.0%); e-commerce order specialists come first (-6.2%). The typical role here is at -20.4%, so, measured against the US, marketing specialists cost less in the Southeast Oklahoma nonmetro area than the area's general pay level would suggest. Marketing specialists hold 2.6% of the jobs in these 17 roles in the Southeast Oklahoma nonmetro area, 3.8% across Oklahoma and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Oklahoma
Across the 8 areas of Oklahoma with data for this job, the median runs from $51,530 in the Northeast Oklahoma nonmetro area to $63,160 in Oklahoma City, a gap of $11,630 a year. All 2 areas in Oklahoma with more marketing specialists than the Southeast Oklahoma nonmetro area also pay more, among them Oklahoma City, OK ($63,160) and Tulsa, OK ($63,130).
| Area | Median | vs the Southeast Oklahoma nonmetro area | Jobs |
|---|---|---|---|
| Tulsa, OK | +21.4% | 1,860 | |
| Lawton, OK | +20.4% | 120 | |
| Enid, OK | +14.4% | 70 | |
| Northwest Oklahoma (Nonmetro) | +8.1% | 300 | |
| Southwest Oklahoma (Nonmetro) | +2.6% | 140 | |
| Southeast Oklahoma (Nonmetro) | this area | 400 | |
| Northeast Oklahoma (Nonmetro) | -0.9% | 270 |
the Southeast Oklahoma nonmetro area against other US metro areas
By number of jobs, the Southeast Oklahoma nonmetro area is #215 of 514 US areas for this job. It is a mid-sized market, and its pay is in the bottom quarter of US areas. Outside Oklahoma, Gettysburg and Beaumont-Port Arthur pay just above the Southeast Oklahoma nonmetro area and Grand Island and Florence-Muscle Shoals just below. All four are within $530 a year of the median in the Southeast Oklahoma nonmetro area. Of the three markets with about as many marketing specialists, all three pay more.
| Metro area | Median | vs the Southeast Oklahoma nonmetro area | Jobs | Close in |
|---|---|---|---|---|
| Burlington-South Burlington, VT | +43.6% | 410 | jobs | |
| Springfield, IL | +25.2% | 410 | jobs | |
| Flint, MI | +15.4% | 410 | jobs | |
| Beaumont-Port Arthur, TX | +1.0% | 410 | pay | |
| Gettysburg, PA | +0.7% | 80 | pay | |
| Southeast Oklahoma (Nonmetro) | this area | 400 | ||
| Grand Island, NE | -0.0% | 80 | pay | |
| Florence-Muscle Shoals, AL | -0.1% | 160 | pay |
Questions
How much does it cost to hire a marketing specialist in Southeast Oklahoma (Nonmetro)?
About $67,097 a year at the median, or $5,591 a month: $52,000 in pay plus about $15,097 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for marketing specialists in the Southeast Oklahoma nonmetro area?
Pay here is lower than in three quarters of US areas. The median was $52,000 a year in the May 2025 BLS survey. The 10th percentile was $32,340, the 90th $94,740, and the middle half earned $41,770 to $70,040.
Is the Southeast Oklahoma nonmetro area cheaper than the rest of Oklahoma for marketing specialists?
Yes, it costs less: a median of $52,000 against $61,940 statewide. The next area up in Oklahoma is the Southwest Oklahoma nonmetro area at $53,370, the next down the Northeast Oklahoma nonmetro area at $51,530.
How many marketing specialists work in the Southeast Oklahoma nonmetro area?
BLS counts about 400 in the May 2025 survey. That is 6% of the Oklahoma total of 6,620. Only Oklahoma City and Tulsa have more in Oklahoma.
Does a marketing specialist cost more than a payroll specialist in the Southeast Oklahoma nonmetro area?
Yes: $5,810 a year more at the median. The medians are $52,000 and $46,190.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.