Marketing Specialist salary in the Upper Peninsula of Michigan nonmetro area
The Upper Peninsula of Michigan nonmetro area is a lower-cost market for marketing specialists: the median of $54,480 a year1 is 18.4% below the Michigan statewide median of $66,780, and 30.8% below the US median of $78,760. That is in the bottom quarter of US areas (#449 of 516). About 380 marketing specialists work here, 2% of the Michigan total.
BLS occupation 13-1161, area Upper Peninsula of Michigan nonmetropolitan area. Data from the May 2025 release, checked 2026-10-15.
Pay in the Upper Peninsula of Michigan nonmetro area against Michigan and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Upper Peninsula of Michigan (Nonmetro) | $33,280 | $54,480 | $95,930 | |
| Michigan | $40,930 | $66,780 | $127,190 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in the Upper Peninsula of Michigan nonmetro area earns $39,920–$76,080. Pay is tightly grouped: the top tenth starts at $95,930, only 2.9 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($63,240) is 16% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $36,160 wide, against $47,830 across Michigan and $49,960 nationally: employers in the Upper Peninsula of Michigan nonmetro area pay within a narrower band.
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $33,280 | $2,773 | $16.00 | $42,942 |
| 25th percentile | $39,920 | $3,327 | $19.19 | $51,510 |
| Median | $54,480 | $4,540 | $26.19 | $70,297 |
| 75th percentile | $76,080 | $6,340 | $36.58 | $98,168 |
| 90th percentile | $95,930 | $7,994 | $46.12 | $123,781 |
An offer at the 75th percentile instead of the median adds $21,600 a year in pay and about $27,871 in employer cost. Going down to the 25th percentile saves $14,560 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the 75th and 90th percentiles in the Upper Peninsula of Michigan nonmetro area, and the Michigan statewide median of $66,780 falls between the median and the 75th percentile. An offer at the national rate would beat what three quarters of local marketing specialists earn.
What a hire really costs in the Upper Peninsula of Michigan nonmetro area
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $15,817 to the $54,480 median and brings it to $70,297 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in the Upper Peninsula of Michigan nonmetro area
Of the 17 roles we track in the Upper Peninsula of Michigan nonmetro area, this one ranks #7 by median pay, between executive assistants ($58,500) and payroll specialists ($51,580). Project Coordinator is the highest at $88,520.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Office Manager | +8.9% | 710 | |
| Executive Assistant | +7.4% | 210 | |
| Marketing Specialist | this role | 380 | |
| Payroll Specialist | -5.3% | 110 | |
| HR Assistant | -7.1% | 50 |
Measured against the US median, this job is the lowest paid of the 17 roles we track in the Upper Peninsula of Michigan nonmetro area (-30.8%); HR assistants come first (+0.0%). The typical role here is at -13.5%, so, measured against the US, marketing specialists cost less in the Upper Peninsula of Michigan nonmetro area than the area's general pay level would suggest. Marketing specialists hold 4.6% of the jobs in these 17 roles in the Upper Peninsula of Michigan nonmetro area, 6.0% across Michigan and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Michigan
Across the 19 areas of Michigan with data for this job, the median runs from $53,100 in the Northern Michigan nonmetro area to $77,100 in Detroit-Warren, a gap of $24,000 a year. All 8 areas in Michigan with more marketing specialists than the Upper Peninsula of Michigan nonmetro area also pay more, among them Detroit-Warren, MI ($77,100) and Grand Rapids-Wyoming, MI ($64,880).
| Area | Median | vs the Upper Peninsula of Michigan nonmetro area | Jobs |
|---|---|---|---|
| Traverse City, MI | +9.1% | 340 | |
| Saginaw, MI | +8.1% | 320 | |
| Muskegon-Norton Shores, MI | +7.2% | 190 | |
| Mid Michigan (Nonmetro) | +1.9% | 490 | |
| Bay City, MI | +1.4% | 110 | |
| Upper Peninsula of Michigan (Nonmetro) | this area | 380 | |
| Northern Michigan (Nonmetro) | -2.5% | 330 |
the Upper Peninsula of Michigan nonmetro area against other US metro areas
By number of jobs, the Upper Peninsula of Michigan nonmetro area is #224 of 514 US areas for this job. It is a mid-sized market, and its pay is in the bottom quarter of US areas. Outside Michigan, Anniston-Oxford and Morgantown pay just above the Upper Peninsula of Michigan nonmetro area and Muncie and Owensboro just below. All four are within $530 a year of the median in the Upper Peninsula of Michigan nonmetro area. Of the three markets with about as many marketing specialists, all three pay more.
| Metro area | Median | vs the Upper Peninsula of Michigan nonmetro area | Jobs | Close in |
|---|---|---|---|---|
| Anchorage, AK | +26.1% | 380 | jobs | |
| Champaign-Urbana, IL | +20.9% | 380 | jobs | |
| Ames, IA | +12.2% | 380 | jobs | |
| Morgantown, WV | +0.3% | 180 | pay | |
| Anniston-Oxford, AL | +0.2% | 140 | pay | |
| Upper Peninsula of Michigan (Nonmetro) | this area | 380 | ||
| Muncie, IN | -0.1% | 190 | pay | |
| Owensboro, KY | -1.0% | 110 | pay |
Questions
How much does it cost to hire a marketing specialist in Upper Peninsula of Michigan (Nonmetro)?
About $70,297 a year at the median, or $5,858 a month: $54,480 in pay plus about $15,817 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do marketing specialists earn in the Upper Peninsula of Michigan nonmetro area?
Pay here is lower than in three quarters of US areas. The median was $54,480 a year in the May 2025 BLS survey. The 10th percentile was $33,280, the 90th $95,930, and the middle half earned $39,920 to $76,080.
Is the Upper Peninsula of Michigan nonmetro area cheaper than the rest of Michigan for marketing specialists?
Yes, it costs less: a median of $54,480 against $66,780 statewide. The next area up in Michigan is Bay City at $55,220, the next down the Northern Michigan nonmetro area at $53,100.
How many marketing specialists work in the Upper Peninsula of Michigan nonmetro area?
BLS counts about 380 in the May 2025 survey. That is 2% of the Michigan total of 24,220. 8 areas in Michigan have more; the closest in size is Flint, with about 410.
Does a marketing specialist cost more than a payroll specialist in the Upper Peninsula of Michigan nonmetro area?
Yes: $2,900 a year more at the median. The medians are $54,480 and $51,580.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.