Marketing Specialist salary in the Northwestern Region of Texas nonmetro area

Pay in the Northwestern Region of Texas nonmetro area against Texas and the US

Marketing specialists at the 90th percentile earn $127,730, 3.7 times the 10th percentile; the US ratio is 3.6. The middle half of marketing specialists in the Northwestern Region of Texas nonmetro area earns $44,050–$84,570. The mean ($71,470) is 16% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $40,520 wide, against $46,260 across Texas and $49,960 nationally: employers in the Northwestern Region of Texas nonmetro area pay within a narrower band.

What to budget for a marketing specialist here

The step from the 25th percentile to the median is $17,750 a year; from the median to the 75th it is $22,770, or about $29,381 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in the Northwestern Region of Texas nonmetro area, and the Texas statewide median of $72,520 falls there too.

What a hire really costs in the Northwestern Region of Texas nonmetro area

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $17,942 to the $61,800 median and brings it to $79,742 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in the Northwestern Region of Texas nonmetro area

Of the 16 roles we track in the Northwestern Region of Texas nonmetro area, this one ranks #6 by median pay, between executive assistants ($62,030) and office managers ($58,750). Project Coordinator is the highest at $94,960.

Measured against the US median, marketing specialists rank #15 of the 16 roles we track in the Northwestern Region of Texas nonmetro area (-21.5%), between medical administrative assistants (-19.5%) and HR assistants (-30.6%). The typical role here is at -15.4%, so, measured against the US, marketing specialists cost less in the Northwestern Region of Texas nonmetro area than the area's general pay level would suggest. Marketing specialists hold 2.0% of the jobs in these 16 roles in the Northwestern Region of Texas nonmetro area, 4.0% across Texas and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Texas

Across the 31 areas of Texas with data for this job, the median runs from $47,220 in Laredo to $80,460 in Austin-Round Rock, a gap of $33,240 a year. Of the 16 areas in Texas with more marketing specialists than the Northwestern Region of Texas nonmetro area, 12 pay less, the largest of them El Paso, TX ($50,680), McAllen-Edinburg, TX ($48,350) and the North Region of Texas nonmetro area ($58,360).

the Northwestern Region of Texas nonmetro area against other US metro areas

By number of jobs, the Northwestern Region of Texas nonmetro area is #295 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Texas, Rockford and Kalamazoo-Portage pay just above the Northwestern Region of Texas nonmetro area and Lebanon and Altoona just below. All four are within $60 a year of the median in the Northwestern Region of Texas nonmetro area. Of the three markets with about as many marketing specialists, one pays more.

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How these pages are built: methodology and data sources. Last updated 2026-11-13.