Sales Development Representative salary in Waco, TX

Pay in Waco against Texas and the US

The middle half of sales development representatives in Waco earns $40,370–$79,250. Pay is tightly grouped: the top tenth starts at $110,460, only 3.5 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($64,750) is 19% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $38,880 wide, against $43,030 across Texas and $52,810 nationally: employers in Waco pay within a narrower band.

What to budget for a sales development representative here

Pay climbs faster above the median than below it here: the 75th percentile is $24,680 over the median, the 25th only $14,200 under it. An offer at the 75th percentile adds about $31,845 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $69,990 falls between the median and the 75th percentile in Waco, and the Texas statewide median of $61,680 falls there too.

What a hire really costs in Waco

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $15,843 to the $54,570 median and brings it to $70,413 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Waco

Of the 17 roles we track in Waco, this one ranks #9 by median pay, between payroll specialists ($56,040) and e-commerce order specialists ($48,400). Project Coordinator is the highest at $78,580.

Measured against the US median, sales development representatives rank #15 of the 17 roles we track in Waco (-22.0%), between medical administrative assistants (-16.9%) and project coordinators (-23.2%). The typical role here is at -12.5%, so, measured against the US, sales development representatives cost less in Waco than the area's general pay level would suggest. Sales development representatives hold 6.4% of the jobs in these 17 roles in Waco, 8.6% across Texas and 7.9% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Texas

Across the 32 areas of Texas with data for this job, the median runs from $44,460 in Brownsville-Harlingen to $80,460 in Midland, a gap of $36,000 a year. Of the 18 areas in Texas with more sales development representatives than Waco, 7 pay less, the largest of them San Antonio-New Braunfels, TX ($50,610), El Paso, TX ($45,200) and McAllen-Edinburg, TX ($49,350).

Waco against other US metro areas

By number of jobs, Waco is #170 of 518 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Texas, Sioux City and Michigan City-La Porte pay just above Waco and Cheyenne and Fayetteville just below. All four are within $370 a year of the median in Waco. Of the three markets with about as many sales development representatives, one pays more.

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Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.