Sales Development Representative salary in Sherman-Denison, TX
Hiring a sales development representative costs less in Sherman-Denison than in Texas or the country as a whole. The median is $53,610 a year1: 13.1% below the Texas statewide median of $61,680 and 23.4% below the US median of $69,990. Nationally it ranks #381 of 520 areas. BLS counts about 410 people in this job here.
BLS occupation 41-3091, area Sherman-Denison, TX. Data from the May 2025 release, checked 2026-10-15.
Pay in Sherman-Denison against Texas and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Sherman-Denison, TX | $29,470 | $53,610 | $97,290 | |
| Texas | $33,360 | $61,680 | $127,930 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in Sherman-Denison earns $39,760–$81,330. Pay is tightly grouped: the top tenth starts at $97,290, only 3.3 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($62,680) is 17% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $41,570 wide, against $43,030 across Texas and $52,810 nationally: employers in Sherman-Denison pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $29,470 | $2,456 | $14.17 | $38,026 |
| 25th percentile | $39,760 | $3,313 | $19.12 | $51,303 |
| Median | $53,610 | $4,468 | $25.77 | $69,174 |
| 75th percentile | $81,330 | $6,778 | $39.10 | $104,942 |
| 90th percentile | $97,290 | $8,108 | $46.77 | $125,535 |
Pay climbs faster above the median than below it here: the 75th percentile is $27,720 over the median, the 25th only $13,850 under it. An offer at the 75th percentile adds about $35,768 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in Sherman-Denison, and the Texas statewide median of $61,680 falls there too.
What a hire really costs in Sherman-Denison
At the $53,610 median, a local hire costs about $69,174 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $15,564 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Sherman-Denison
Of the 15 roles we track in Sherman-Denison, this one ranks #7 by median pay, between office managers ($59,310) and payroll specialists ($50,540). Project Coordinator is the highest at $85,260.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Marketing Specialist | +11.8% | 130 | |
| Office Manager | +10.6% | 480 | |
| Sales Development Representative | this role | 410 | |
| Payroll Specialist | -5.7% | 30 | |
| Paralegal | -10.3% | 60 |
Measured against the US median, sales development representatives rank #13 of the 15 roles we track in Sherman-Denison (-23.4%), between customer support specialists (-17.2%) and paralegals (-23.5%). The typical role here is at -14.7%, so, measured against the US, sales development representatives cost less in Sherman-Denison than the area's general pay level would suggest. Sales development representatives hold 9.3% of the jobs in these 15 roles in Sherman-Denison, 8.7% across Texas and 8.0% nationally. The job is a bigger part of the local workforce in these roles than it is nationally.
Other areas in Texas
Across the 32 areas of Texas with data for this job, the median runs from $44,460 in Brownsville-Harlingen to $80,460 in Midland, a gap of $36,000 a year. Of the 25 areas in Texas with more sales development representatives than Sherman-Denison, 9 pay less, the largest of them San Antonio-New Braunfels, TX ($50,610), El Paso, TX ($45,200) and McAllen-Edinburg, TX ($49,350).
| Area | Median | vs Sherman-Denison | Jobs |
|---|---|---|---|
| Tyler, TX | +5.4% | 940 | |
| Victoria, TX | +4.1% | 330 | |
| Waco, TX | +1.8% | 840 | |
| Sherman-Denison, TX | this area | 410 | |
| College Station-Bryan, TX | -3.5% | 820 | |
| Lubbock, TX | -3.8% | 1,360 | |
| San Antonio-New Braunfels, TX | -5.6% | 9,460 |
Sherman-Denison against other US metro areas
By number of jobs, Sherman-Denison is #281 of 518 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Texas, Fayetteville-Springdale and Kokomo pay just above Sherman-Denison and Kahului-Wailuku and Toledo just below. All four are within $140 a year of the median in Sherman-Denison. Of the three markets with about as many sales development representatives, two pay more.
| Metro area | Median | vs Sherman-Denison | Jobs | Close in |
|---|---|---|---|---|
| Kenosha, WI | +20.1% | 410 | jobs | |
| Saginaw, MI | +7.3% | 410 | jobs | |
| Kokomo, IN | +0.1% | 170 | pay | |
| Fayetteville-Springdale, AR | +0.1% | 1,670 | pay | |
| Sherman-Denison, TX | this area | 410 | ||
| Kahului-Wailuku, HI | -0.1% | 440 | pay | |
| Toledo, OH | -0.3% | 1,620 | pay | |
| Athens-Clarke County, GA | -7.6% | 400 | jobs |
Questions
How much does it cost to hire a sales development representative in Sherman-Denison, TX?
About $69,174 a year at the median, or $5,765 a month: $53,610 in pay plus about $15,564 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for sales development representatives in Sherman-Denison?
The median was $53,610 a year in the May 2025 BLS survey. The 10th percentile was $29,470, the 90th $97,290, and the middle half earned $39,760 to $81,330.
Is Sherman-Denison cheaper than the rest of Texas for sales development representatives?
Yes, it costs less: a median of $53,610 against $61,680 statewide. The next area up in Texas is Waco at $54,570, the next down College Station-Bryan at $51,760.
How many sales development representatives work in Sherman-Denison?
BLS counts about 410 in the May 2025 survey. 25 areas in Texas have more; the closest in size is Abilene, with about 550.
Does a sales development representative cost more than a payroll specialist in Sherman-Denison?
Yes: $3,070 a year more at the median. The medians are $53,610 and $50,540.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.