Marketing Specialist salary in Waco, TX

Pay in Waco against Texas and the US

The middle half of marketing specialists in Waco earns $46,770–$74,940. Pay is tightly grouped: the top tenth starts at $95,180, only 2.6 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($62,290) is 11% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $28,170 wide, against $46,260 across Texas and $49,960 nationally: employers in Waco pay within a narrower band.

What to budget for a marketing specialist here

Pay climbs faster above the median than below it here: the 75th percentile is $18,630 over the median, the 25th only $9,540 under it. An offer at the 75th percentile adds about $24,039 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the 75th and 90th percentiles in Waco, and the Texas statewide median of $72,520 falls between the median and the 75th percentile. An offer at the national rate would beat what three quarters of local marketing specialists earn.

What a hire really costs in Waco

At the $56,310 median, a local hire costs about $72,658 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $16,348 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Waco

Of the 17 roles we track in Waco, this one ranks #7 by median pay, between paralegals ($58,620) and payroll specialists ($56,040). Project Coordinator is the highest at $78,580.

Measured against the US median, this job is the lowest paid of the 17 roles we track in Waco (-28.5%); e-commerce order specialists come first (+4.8%). The typical role here is at -12.5%, so, measured against the US, marketing specialists cost less in Waco than the area's general pay level would suggest. Marketing specialists hold 2.7% of the jobs in these 17 roles in Waco, 4.0% across Texas and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Texas

Across the 31 areas of Texas with data for this job, the median runs from $47,220 in Laredo to $80,460 in Austin-Round Rock, a gap of $33,240 a year. Of the 11 areas in Texas with more marketing specialists than Waco, 4 pay less, the largest of them El Paso, TX ($50,680), McAllen-Edinburg, TX ($48,350) and Beaumont-Port Arthur, TX ($52,530).

Waco against other US metro areas

By number of jobs, Waco is #241 of 514 US areas for this job. It is a mid-sized market, and its pay is in the bottom quarter of US areas. Outside Texas, Brunswick-St. Simons and Decatur pay just above Waco and Sioux City and Kankakee just below. All four are within $200 a year of the median in Waco. Of the three markets with about as many marketing specialists, all three pay more.

Questions

Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.