Sales Development Representative salary in Winston-Salem, NC

Pay in Winston-Salem against North Carolina and the US

The middle half of sales development representatives in Winston-Salem earns $43,450–$84,500. Pay is tightly grouped: the top tenth starts at $128,300, only 3.4 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($71,350) is 23% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $41,050 wide, against $51,270 across North Carolina and $52,810 nationally: employers in Winston-Salem pay within a narrower band.

What to budget for a sales development representative here

Pay climbs faster above the median than below it here: the 75th percentile is $26,260 over the median, the 25th only $14,790 under it. An offer at the 75th percentile adds about $33,884 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $69,990 falls between the median and the 75th percentile in Winston-Salem, and the North Carolina statewide median of $62,620 falls there too.

What a hire really costs in Winston-Salem

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $16,908 to the $58,240 median and brings it to $75,148 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Winston-Salem

Of the 17 roles we track in Winston-Salem, this one ranks #7 by median pay, between office managers ($62,330) and paralegals ($50,680). Project Coordinator is the highest at $79,560.

Measured against the US median, sales development representatives rank #15 of the 17 roles we track in Winston-Salem (-16.8%), between customer support specialists (-14.2%) and paralegals (-19.4%). The typical role here is at -9.7%, so, measured against the US, sales development representatives cost less in Winston-Salem than the area's general pay level would suggest. Sales development representatives hold 6.9% of the jobs in these 17 roles in Winston-Salem, 8.8% across North Carolina and 7.9% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in North Carolina

Across the 18 areas of North Carolina with data for this job, the median runs from $45,900 in Goldsboro to $72,460 in Durham-Chapel Hill, a gap of $26,560 a year. All 4 areas in North Carolina with more sales development representatives than Winston-Salem also pay more, among them Charlotte-Concord, NC-SC ($61,850) and Raleigh-Cary, NC ($68,560).

Winston-Salem against other US metro areas

By number of jobs, Winston-Salem is #89 of 518 US areas for this job. It is one of the larger markets for this job, with pay near the middle of the US range. Outside North Carolina, Lafayette and Sebastian-Vero Beach pay just above Winston-Salem and Bay City and Akron just below. All four are within $190 a year of the median in Winston-Salem. Of the three markets with about as many sales development representatives, all three pay more.

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How these pages are built: methodology and data sources. Last updated 2026-11-12.