Sales Development Representative salary in Hickory-Lenoir, NC

Pay in Hickory-Lenoir against North Carolina and the US

Sales development representatives at the 90th percentile earn $134,690, 3.8 times the 10th percentile; the US ratio is 3.9. The middle half of sales development representatives in Hickory-Lenoir earns $43,530–$90,650. The mean ($75,150) is 26% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $47,120 wide, against $51,270 across North Carolina and $52,810 nationally: employers in Hickory-Lenoir pay within a narrower band.

What to budget for a sales development representative here

Pay climbs faster above the median than below it here: the 75th percentile is $30,800 over the median, the 25th only $16,320 under it. An offer at the 75th percentile adds about $39,742 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $69,990 falls between the median and the 75th percentile in Hickory-Lenoir, and the North Carolina statewide median of $62,620 falls there too.

What a hire really costs in Hickory-Lenoir

At the $59,850 median, a local hire costs about $77,226 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $17,376 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Hickory-Lenoir

Of the 17 roles we track in Hickory-Lenoir, this one ranks #6 by median pay, between office managers ($60,320) and executive assistants ($52,740). Project Coordinator is the highest at $85,490.

Measured against the US median, sales development representatives rank #11 of the 17 roles we track in Hickory-Lenoir (-14.5%), between office managers (-13.2%) and recruiters (-14.8%). The typical role here is at -12.8%, so this job follows the area's general pay level. Sales development representatives hold 7.4% of the jobs in these 17 roles in Hickory-Lenoir, 8.8% across North Carolina and 7.9% nationally. That is close to the national mix.

Other areas in North Carolina

Across the 18 areas of North Carolina with data for this job, the median runs from $45,900 in Goldsboro to $72,460 in Durham-Chapel Hill, a gap of $26,560 a year. Of the 10 areas in North Carolina with more sales development representatives than Hickory-Lenoir, 5 pay less, the largest of them Winston-Salem, NC ($58,240), Asheville, NC ($57,840) and the Eastern North Carolina nonmetro area ($57,390).

Hickory-Lenoir against other US metro areas

By number of jobs, Hickory-Lenoir is #154 of 518 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside North Carolina, Bismarck and Billings pay just above Hickory-Lenoir and Cleveland and Corvallis just below. All four are within $80 a year of the median in Hickory-Lenoir. Of the three markets with about as many sales development representatives, one pays more.

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How these pages are built: methodology and data sources. Last updated 2026-11-12.