Cost to hire marketing specialists: Georgia, Armenia, Ukraine and Kazakhstan against local pay
Only Georgia and Kazakhstan publish pay for marketing specialist work (official occupation figures), so the starting pay in Armenia and Ukraine is the national average, a placeholder. Between the two with figures, Georgia costs $959 a month as a contractor and Kazakhstan $1,089. To compare tax and fees at one pay, use the calculator on each country's page. A US hire at the BLS median costs $9,376 a month with benefits.
| Country | Starting pay | Contractor | Take-home | EOR | Note |
|---|---|---|---|---|---|
| Ukraine | $700 | $749 | $616 | $1,575 | placeholder pay |
| Armenia | $870 | $919 | $740 | $1,589 | placeholder pay |
| Georgia | $910 | $959 | $901 | $1,777 | |
| Kazakhstan | $1,040 | $1,089 | – | $1,808 | simplified regime closed |
Where the starting pay comes from
- Georgia: Geostat's 2025 average for group «24 Business and Administration Professionals», GEL 2,358.1 ($909)1.
- Kazakhstan: the April 2026 average for the occupation group «Специалисты-профессионалы», KZT 464,533 ($1,044)2 at 40 hours a week.
- Armenia and Ukraine: no pay figure by occupation, so the national average wage ($8703, $7004), a placeholder.
Regimes that may not fit marketing specialists
- Kazakhstan: the simplified declaration is closed to marketing.
- Armenia: the micro-business system likely excludes marketing and advertising in Yerevan.
Marketing specialists hired at home
| Market | Median pay a month | Employer cost a month |
|---|---|---|
| United States56 | $6,563 | $9,376 |
| United Kingdom78910 | $3,911 | $4,511 |
| Canada1110 | $4,413 | wage only |
| Australia121310 | $6,887 | $7,713 |
Marketing specialists are a mid-sized US occupation (899,580 jobs), in the smaller half of the 17 we price.
US pay for marketing specialists is among the most spread out of any role we price: the best-paid tenth earns 3.6 times the lowest-paid ($43,390 against $155,480 a year), so seniority changes the benchmark a lot.
Where in the US matters more for marketing specialists than for almost any other role: Massachusetts pays a median $101,810, 1.95 times West Virginia ($52,340).
Industry moves marketing specialist pay more than for most roles: in web search portals, libraries, archives, and other information services, the best-paid industry with 3,000 or more of them, the median is $161,220, 105% over the national figure.
28% of US marketing specialists work in professional, scientific, and technical services, their largest sector.
The UK is a far cheaper benchmark than the US for marketing specialists: its median is 60% of the US one, one of the lowest ratios of the roles we price.
UK pay for marketing specialists rose 4.7% in the year to April 2026, faster than for most roles.
In Canada the range for marketing specialists runs from C$28.85 an hour (Manitoba) to C$52.67 (Nunavut).
UK regions for marketing specialists: highest London (£38,594) and East Midlands (£35,318), lowest Scotland (£30,817), full-time medians a year.
Australia publishes no figure for the job itself: the row above is the full-time group «Sales, marketing and public relations professionals» plus super.
| US sector | Jobs | Median a year |
|---|---|---|
| Professional, Scientific, and Technical Services | 248,820 | $79,970 |
| Finance and Insurance | 85,630 | $94,330 |
| Information | 83,400 | $102,670 |
| Management of Companies and Enterprises | 74,470 | $99,850 |
| US pay | A year | A month | Employer cost × Ukraine contractor |
|---|---|---|---|
| 10th percentile | $43,390 | $3,616 | 6.9× |
| 25th | $58,350 | $4,863 | 9.3× |
| Median | $78,760 | $6,563 | 12.5× |
| 75th | $108,310 | $9,026 | 17.2× |
| 90th | $155,480 | $12,957 | 24.7× |
| Statistics | Code | Occupation as published |
|---|---|---|
| US, BLS (SOC 2018) | 13-1161 | Market Research Analysts and Marketing Specialists |
| UK, ONS (SOC 2020) | 3554 | Marketing associate professionals |
| Canada, ESDC (NOC 2021) | 11202 | Professional occupations in advertising, marketing and public relations |
| Australia, ABS (ANZSCO) | 2251 | Advertising and marketing professionals |
| ISCO-08 (ILO), used for Georgia | 2431 | unit group in «Business and Administration Professionals» |
Questions
How much does it cost to hire a marketing specialist remotely?
$749–$1,089 a month as a contractor in the four countries here, $1,575–$1,808 through an employer of record. A US hire costs about $9,376.
Which country is cheapest to hire a marketing specialist from?
Of the countries with an official marketing specialist figure, Georgia ($959 a month as a contractor) against Kazakhstan ($1,089); the others have no pay by occupation to compare.
Not tax or legal advice: rates depend on the person’s registration and activity. Corrections: hello@silkstaff.com.
Sources
14 sources, with links
- Geostat: average monthly nominal earnings of employees by occupation (ISCO-08), 2021 and 2025, xlsx: geostat.ge
- Бюро национальной статистики РК: распределение заработной платы работников по основным профессиям и должностям (2026), форма 2-Т, апрель 2026, xlsx: stat.gov.kz
- Armstat, average monthly nominal wage, August 2026: armstat.am
- State Statistics Service of Ukraine, average monthly wage of staff employees, August 2026: lv.ukrstat.gov.ua
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- ONS, ASHE Table 14 (occupation), 2026 provisional: ons.gov.uk
- GOV.UK, rates and thresholds for employers 2026 to 2027: gov.uk
- GOV.UK, workplace pensions: what you, your employer and the government pay: gov.uk
- ECB euro reference rates, 2026-11-03: ecb.europa.eu
- ESDC Job Bank, wages by occupation and economic region, 2025 release: open.canada.ca
- ABS, Employee Earnings and Hours, Australia, May 2025, data cubes 11, 12 and 13: abs.gov.au
- ATO, super guarantee rates: ato.gov.au
- BLS OEWS May 2025, national industry-specific estimates: bls.gov
How these pages are built: methodology and data sources. Last updated 2026-11-12.