Marketing Specialist salary in Longview, TX

Pay in Longview against Texas and the US

The middle half of marketing specialists in Longview earns $46,180–$74,730. Pay is tightly grouped: the top tenth starts at $98,120, only 2.7 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. From the 25th to the 75th percentile, the local range is only $28,550 wide, against $46,260 across Texas and $49,960 nationally: employers in Longview pay within a narrower band.

What to budget for a marketing specialist here

An offer at the 75th percentile instead of the median adds $15,890 a year in pay and about $20,503 in employer cost. Going down to the 25th percentile saves $12,660 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the 75th and 90th percentiles in Longview, and the Texas statewide median of $72,520 falls between the median and the 75th percentile. An offer at the national rate would beat what three quarters of local marketing specialists earn.

What a hire really costs in Longview

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $17,083 to the $58,840 median and brings it to $75,923 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Longview

Of the 17 roles we track in Longview, this one ranks #7 by median pay, between office managers ($59,900) and payroll specialists ($53,470). Project Coordinator is the highest at $85,870.

Measured against the US median, this job is the lowest paid of the 17 roles we track in Longview (-25.3%); data entry specialists come first (-0.1%). The typical role here is at -14.6%, so, measured against the US, marketing specialists cost less in Longview than the area's general pay level would suggest. Marketing specialists hold 2.6% of the jobs in these 17 roles in Longview, 4.0% across Texas and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Texas

Across the 31 areas of Texas with data for this job, the median runs from $47,220 in Laredo to $80,460 in Austin-Round Rock, a gap of $33,240 a year. Of the 18 areas in Texas with more marketing specialists than Longview, 10 pay less, the largest of them El Paso, TX ($50,680), McAllen-Edinburg, TX ($48,350) and the North Region of Texas nonmetro area ($58,360).

Longview against other US metro areas

By number of jobs, Longview is #314 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Texas, Saginaw and Fort Smith pay just above Longview and Jacksonville and Johnson City just below. All four are within $130 a year of the median in Longview. Of the three markets with about as many marketing specialists, all three pay more.

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Sources

How these pages are built: methodology and data sources. Last updated 2026-11-13.