Marketing Specialist salary in Greenville, NC

Pay in Greenville against North Carolina and the US

Marketing specialists at the 90th percentile earn $132,900, 3.6 times the 10th percentile; the US ratio is 3.6. The middle half of marketing specialists in Greenville earns $54,060–$105,060. The mean ($81,590) is 11% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is $51,000 wide, between the figure for North Carolina ($51,380) and the US figure ($49,960).

What to budget for a marketing specialist here

Pay climbs faster above the median than below it here: the 75th percentile is $31,760 over the median, the 25th only $19,240 under it. An offer at the 75th percentile adds about $40,981 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in Greenville, and the North Carolina statewide median of $78,410 falls there too.

What a hire really costs in Greenville

At the $73,300 median, a local hire costs about $94,581 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $21,281 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Greenville

Of the 16 roles we track in Greenville, this one ranks #3 by median pay, between accountants ($75,140) and recruiters ($66,190). Project Coordinator is the highest at $94,540.

Measured against the US median, marketing specialists rank #5 of the 16 roles we track in Greenville (-6.9%), between administrative assistants (-6.7%) and payroll specialists (-7.0%). The typical role here is at -10.8%, so, measured against the US, marketing specialists cost more in Greenville than the area's general pay level would suggest. Marketing specialists hold 3.5% of the jobs in these 16 roles in Greenville, 5.9% across North Carolina and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in North Carolina

Across the 18 areas of North Carolina with data for this job, the median runs from $57,730 in Fayetteville to $93,110 in Durham-Chapel Hill, a gap of $35,380 a year. Of the 13 areas in North Carolina with more marketing specialists than Greenville, 6 pay less, the largest of them Wilmington, NC ($69,480), Asheville, NC ($63,760) and the Eastern North Carolina nonmetro area ($63,770).

Greenville against other US metro areas

By number of jobs, Greenville is #311 of 514 US areas for this job. It is a mid-sized market, and its pay is in the top quarter of US areas. Outside North Carolina, Lexington Park and Palm Bay-Melbourne pay just above Greenville and North Port-Bradenton and Mankato just below. All four are within $280 a year of the median in Greenville. Of the three markets with about as many marketing specialists, none pays as much.

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Sources

How these pages are built: methodology and data sources. Last updated 2026-11-13.