Marketing Specialist salary in Jefferson City, MO

Pay in Jefferson City against Missouri and the US

The middle half of marketing specialists in Jefferson City earns $48,250–$81,840. Pay is tightly grouped: the top tenth starts at $116,850, only 3.1 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($70,000) is 12% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $33,590 wide, against $52,030 across Missouri and $49,960 nationally: employers in Jefferson City pay within a narrower band.

What to budget for a marketing specialist here

The step from the 25th percentile to the median is $14,210 a year; from the median to the 75th it is $19,380, or about $25,006 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in Jefferson City, and the Missouri statewide median of $70,140 falls there too.

What a hire really costs in Jefferson City

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $18,134 to the $62,460 median and brings it to $80,594 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Jefferson City

Of the 16 roles we track in Jefferson City, this one ranks #3 by median pay, between accountants ($64,040) and recruiters ($62,420). Project Coordinator is the highest at $79,980.

Measured against the US median, marketing specialists rank #12 of the 16 roles we track in Jefferson City (-20.7%), between office managers (-20.1%) and project coordinators (-21.8%). The typical role here is at -14.5%, so, measured against the US, marketing specialists cost less in Jefferson City than the area's general pay level would suggest. Marketing specialists hold 3.3% of the jobs in these 16 roles in Jefferson City, 5.4% across Missouri and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Missouri

Across the 12 areas of Missouri with data for this job, the median runs from $40,570 in the Southwest Missouri nonmetro area to $74,130 in St. Louis, a gap of $33,560 a year. Of the 6 areas in Missouri with more marketing specialists than Jefferson City, 3 pay less: Springfield, MO ($57,280), the Central Missouri nonmetro area ($49,920) and the Southeast Missouri nonmetro area ($55,370).

Jefferson City against other US metro areas

By number of jobs, Jefferson City is #312 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Missouri, Janesville-Beloit and Lawton pay just above Jefferson City and Kokomo and Albany just below. All four are within $130 a year of the median in Jefferson City. Of the three markets with about as many marketing specialists, two pay more.

Questions

Sources

How these pages are built: methodology and data sources. Last updated 2026-11-13.