Marketing Specialist salary in Elkhart-Goshen, IN
Elkhart-Goshen pays marketing specialists more than Indiana as a whole but less than the country. The median is $65,240 a year1: 2.4% above the Indiana statewide median of $63,700 and 17.2% below the US median of $78,760. Among US areas it comes in at #185 of 516. About 560 marketing specialists work here, 4% of the Indiana total.
BLS occupation 13-1161, area Elkhart-Goshen, IN. Data from the May 2025 release, checked 2026-10-15.
Pay in Elkhart-Goshen against Indiana and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Elkhart-Goshen, IN | $39,730 | $65,240 | $118,100 | |
| Indiana | $39,740 | $63,700 | $117,640 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in Elkhart-Goshen earns $51,290–$87,560. Pay is tightly grouped: the top tenth starts at $118,100, only 3.0 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($73,310) is 12% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $36,270 wide, against $36,970 across Indiana and $49,960 nationally: employers in Elkhart-Goshen pay within a narrower band.
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $39,730 | $3,311 | $19.10 | $51,265 |
| 25th percentile | $51,290 | $4,274 | $24.66 | $66,181 |
| Median | $65,240 | $5,437 | $31.37 | $84,181 |
| 75th percentile | $87,560 | $7,297 | $42.10 | $112,981 |
| 90th percentile | $118,100 | $9,842 | $56.78 | $152,387 |
Pay climbs faster above the median than below it here: the 75th percentile is $22,320 over the median, the 25th only $13,950 under it. An offer at the 75th percentile adds about $28,800 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the median and the 75th percentile in Elkhart-Goshen, and the Indiana statewide median of $63,700 falls between the 25th percentile and the median.
What a hire really costs in Elkhart-Goshen
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $18,941 to the $65,240 median and brings it to $84,181 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Elkhart-Goshen
Of the 17 roles we track in Elkhart-Goshen, this one ranks #4 by median pay, between office managers ($75,180) and recruiters ($64,860). Project Coordinator is the highest at $86,640.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Accountant | +18.7% | 990 | |
| Office Manager | +15.2% | 690 | |
| Marketing Specialist | this role | 560 | |
| Recruiter | -0.6% | 620 | |
| Sales Development Representative | -5.6% | 530 |
Measured against the US median, marketing specialists rank #15 of the 17 roles we track in Elkhart-Goshen (-17.2%), between project coordinators (-15.3%) and executive assistants (-21.1%). The typical role here is at -7.5%, so, measured against the US, marketing specialists cost less in Elkhart-Goshen than the area's general pay level would suggest. Marketing specialists hold 6.4% of the jobs in these 17 roles in Elkhart-Goshen, 5.4% across Indiana and 5.7% nationally. That is close to the national mix.
Other areas in Indiana
Across the 15 areas of Indiana with data for this job, the median runs from $54,440 in Muncie to $66,390 in Columbus, a gap of $11,950 a year. All 5 areas in Indiana with more marketing specialists than Elkhart-Goshen pay less, among them Indianapolis-Carmel, IN ($65,200) and Fort Wayne, IN ($61,730).
| Area | Median | vs Elkhart-Goshen | Jobs |
|---|---|---|---|
| Columbus, IN | +1.8% | 180 | |
| Elkhart-Goshen, IN | this area | 560 | |
| Indianapolis-Carmel, IN | -0.1% | 6,330 | |
| Lafayette-West Lafayette, IN | -1.7% | 280 | |
| South Bend-Mishawaka, IN-MI | -1.9% | 620 | |
| Terre Haute, IN | -2.3% | 170 | |
| Kokomo, IN | -4.3% | 70 |
Elkhart-Goshen against other US metro areas
By number of jobs, Elkhart-Goshen is #169 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Indiana, Lexington-Fayette and Topeka pay just above Elkhart-Goshen and Cape Coral-Fort Myers and Appleton just below. All four are within $130 a year of the median in Elkhart-Goshen. Of the three markets with about as many marketing specialists, one pays more.
| Metro area | Median | vs Elkhart-Goshen | Jobs | Close in |
|---|---|---|---|---|
| Spartanburg, SC | +14.2% | 570 | jobs | |
| Topeka, KS | +0.2% | 620 | pay | |
| Lexington-Fayette, KY | +0.1% | 1,140 | pay | |
| Elkhart-Goshen, IN | this area | 560 | ||
| Cape Coral-Fort Myers, FL | -0.1% | 1,390 | pay | |
| Appleton, WI | -0.2% | 690 | pay | |
| York-Hanover, PA | -0.3% | 570 | jobs | |
| McAllen-Edinburg, TX | -25.9% | 570 | jobs |
Questions
How much does it cost to hire a marketing specialist in Elkhart-Goshen, IN?
About $84,181 a year at the median, or $7,015 a month: $65,240 in pay plus about $18,941 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for marketing specialists in Elkhart-Goshen?
The median was $65,240 a year in the May 2025 BLS survey. The 10th percentile was $39,730, the 90th $118,100, and the middle half earned $51,290 to $87,560.
Is Elkhart-Goshen cheaper than the rest of Indiana for marketing specialists?
No, it costs more: a median of $65,240 against $63,700 statewide. The next area up in Indiana is Columbus at $66,390, the next down Indianapolis-Carmel at $65,200.
How many marketing specialists work in Elkhart-Goshen?
BLS counts about 560 in the May 2025 survey. That is 4% of the Indiana total of 14,400. 5 areas in Indiana have more; the closest in size is the Northern Indiana nonmetro area, with about 570.
Does a marketing specialist cost more than a recruiter in Elkhart-Goshen?
Yes: $380 a year more at the median. The medians are $65,240 and $64,860.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.