Marketing Specialist salary in the Southwest Virginia nonmetro area

Pay in the Southwest Virginia nonmetro area against Virginia and the US

The middle half of marketing specialists in the Southwest Virginia nonmetro area earns $45,940–$80,950. Pay is tightly grouped: the top tenth starts at $109,330, only 3.1 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($70,580) is 15% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $35,010 wide, against $48,690 across Virginia and $49,960 nationally: employers in the Southwest Virginia nonmetro area pay within a narrower band.

What to budget for a marketing specialist here

An offer at the 75th percentile instead of the median adds $19,400 a year in pay and about $25,032 in employer cost. Going down to the 25th percentile saves $15,610 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in the Southwest Virginia nonmetro area, and the Virginia statewide median of $76,980 falls there too.

What a hire really costs in the Southwest Virginia nonmetro area

At the $61,550 median, a local hire costs about $79,419 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $17,869 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in the Southwest Virginia nonmetro area

Of the 17 roles we track in the Southwest Virginia nonmetro area, this one ranks #5 by median pay, between executive assistants ($63,160) and office managers ($58,860). Project Coordinator is the highest at $87,870.

Measured against the US median, marketing specialists rank #15 of the 17 roles we track in the Southwest Virginia nonmetro area (-21.9%), between data entry specialists (-20.0%) and sales development representatives (-25.8%). The typical role here is at -14.8%, so, measured against the US, marketing specialists cost less in the Southwest Virginia nonmetro area than the area's general pay level would suggest. Marketing specialists hold 3.4% of the jobs in these 17 roles in the Southwest Virginia nonmetro area, 6.0% across Virginia and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Virginia

Across the 13 areas of Virginia with data for this job, the median runs from $58,720 in the Northwest Virginia nonmetro area to $81,660 in Richmond, a gap of $22,940 a year. Of the 6 areas in Virginia with more marketing specialists than the Southwest Virginia nonmetro area, 1 pays less: Lynchburg, VA ($60,310).

the Southwest Virginia nonmetro area against other US metro areas

By number of jobs, the Southwest Virginia nonmetro area is #285 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Virginia, Lima and Cleveland pay just above the Southwest Virginia nonmetro area and Logan and Amarillo just below. All four are within $170 a year of the median in the Southwest Virginia nonmetro area. Of the three markets with about as many marketing specialists, two pay more.

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How these pages are built: methodology and data sources. Last updated 2026-11-12.