Sales Development Representative salary in Roanoke, VA

Pay in Roanoke against Virginia and the US

The middle half of sales development representatives in Roanoke earns $43,960–$84,480. Pay is tightly grouped: the top tenth starts at $104,470, only 3.1 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($68,030) is 15% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $40,520 wide, against $58,700 across Virginia and $52,810 nationally: employers in Roanoke pay within a narrower band.

What to budget for a sales development representative here

Pay climbs faster above the median than below it here: the 75th percentile is $25,550 over the median, the 25th only $14,970 under it. An offer at the 75th percentile adds about $32,968 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $69,990 falls between the median and the 75th percentile in Roanoke, and the Virginia statewide median of $72,640 falls there too.

What a hire really costs in Roanoke

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $17,109 to the $58,930 median and brings it to $76,039 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Roanoke

Of the 17 roles we track in Roanoke, this one ranks #8 by median pay, between paralegals ($60,060) and payroll specialists ($51,060). Project Coordinator is the highest at $91,170.

Measured against the US median, sales development representatives rank #14 of the 17 roles we track in Roanoke (-15.8%), between e-commerce order specialists (-15.7%) and marketing specialists (-18.3%). The typical role here is at -10.9%, so, measured against the US, sales development representatives cost less in Roanoke than the area's general pay level would suggest. Sales development representatives hold 7.4% of the jobs in these 17 roles in Roanoke, 9.7% across Virginia and 7.9% nationally. That is close to the national mix.

Other areas in Virginia

Across the 13 areas of Virginia with data for this job, the median runs from $51,950 in the Southwest Virginia nonmetro area to $68,720 in the Southside Virginia nonmetro area, a gap of $16,770 a year. Of the 2 areas in Virginia with more sales development representatives than Roanoke, 1 pays less: Virginia Beach-Chesapeake, VA-NC ($56,270).

Roanoke against other US metro areas

By number of jobs, Roanoke is #130 of 518 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Virginia, Wichita and Memphis pay just above Roanoke and Orlando-Kissimmee and Deltona-Daytona Beach just below. All four are within $210 a year of the median in Roanoke. Of the three markets with about as many sales development representatives, one pays more.

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Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.